Lotte and KOTRA Achieve $49.9 Million in Export Consultations in Austria

Lotte Homeshopping Hosts "Lotte Brand Expo" in Vienna
Win-Win Program Supporting SME Global Expansion
Held 21 Times Since 2016
Cumulative Export Consultation Amount Reaches 1.734 Trillion Won

Lotte Homeshopping announced on October 27 that it held the "Lotte Brand Expo in Central Europe" in Vienna, Austria, in cooperation with the Korea Trade-Investment Promotion Agency (KOTRA), achieving export consultation results worth approximately 49.9 million dollars (about 71.8 billion won).

Lotte Homeshopping signed a business agreement with the beauty brand "Kabote" to enter the European market at the "Lotte Brand Expo in Central Europe" held in Vienna, Austria from the 23rd to the 25th. Kim Jaegyeom, CEO of Lotte Homeshopping (right), and Oh Miriam, CEO of Kabote, are posing for a commemorative photo at the signing ceremony. Photo by Lotte Homeshopping

The Lotte Brand Expo is a win-win program launched by Lotte Homeshopping in 2016 to support Korean small and medium-sized enterprises (SMEs) in entering overseas markets. Since 2022, the event has been expanded to a group-wide initiative by Lotte Group, establishing itself as a leading co-prosperity program with participation from a diverse range of SMEs.

This year’s event, held from October 23 to 25, featured 50 outstanding Korean SMEs. These companies promoted Korean products such as K-beauty and K-food to around 200 buyers from 76 European companies, including those from Germany, France, Hungary, and Romania. The cumulative number of consultations reached 575.

At the export consultation site, more than 80% of the local companies expressed strong intent to proceed with contracts. Twelve European buyers who had participated in the Lotte Brand Expo in Paris last May also revisited the event. Lotte Homeshopping also signed a memorandum of understanding (MOU) with the beauty distribution channel "Kabote" on-site for entry into the European market.

Kim Jaegyeom, CEO of Lotte Homeshopping, said, "Outstanding products from Korean SMEs, including K-beauty, received an enthusiastic response from local buyers and consumers in Vienna, Austria, a key hub for entry into Europe. We will continue to operate the Lotte Brand Expo, Lotte Group’s flagship co-prosperity platform, to help Korean SMEs enhance their competitiveness in the global market."

Meanwhile, the Lotte Brand Expo has held 21 events so far, recording a cumulative total of 10,955 consultations and export consultation amounts reaching 1.734 trillion won.

This content was produced with the assistance of AI translation services.