GS Partners with Global AI Company Vercel to Scale Up 'MISO' Platform

MOU Signed at 'Ship AI' Conference in San Francisco
Integrating 'Vibe Coding'... "Every Employee Becomes a Developer"
Aligned with Chairman Huh Tae-soo's Emphasis on Field-Driven AI Transformation

GS Group is joining forces with the global artificial intelligence (AI) company Vercel to further scale up its proprietary AI platform, MISO.

On the 23rd (local time), GS announced that it had signed a strategic partnership (MOU) with Vercel at the 'Ship AI 2025' conference held in San Francisco, USA. This agreement aims to accelerate the group's AI transformation strategy and strengthen field-driven digital innovation. The two companies have been collaborating since the beginning of this year. With this MOU, they will expand their cooperation to encompass the full scope of AI development and on-site application.

GS Group announced on the 23rd (local time) that it has signed a strategic partnership with global AI company Vercel in San Francisco, USA. Lee Sang-o, Chief Technology Officer of GS Neotek (from left), Guillermo Rauch, Founder and CEO of Vercel, Kim Jina, Executive Director of GS 52G (Open Innovation GS), Jan Grosser, Chief Operating Officer (COO) of Vercel, Heo Taehong, CEO of GS Futures, and Jen Chang, Vice President of Partnerships at Vercel, are posing for a commemorative photo after signing the MOU. GS

Vercel is a global company that provides a cloud platform for building and operating intelligent applications. Recently, it attracted attention by launching 'v0,' a development tool based on the concept of 'Vibe Coding.' In September, Vercel secured a $300 million Series F investment, which recognized the company's valuation at $9.3 billion (approximately 11.25 trillion won).

Through this agreement, the two companies will jointly identify industrial innovation cases utilizing Vercel's Vibe Coding technology and promote the advancement of GS's MISO platform. GS Neotek will oversee Vercel's business in Korea and be responsible for technical collaboration.

'Vibe Coding' is a next-generation development method in which AI automatically generates code based on user intent entered as text, representing an evolution beyond no-code and low-code approaches. It provides a development environment where anyone can instantly realize their ideas without specialized programming knowledge, enabling an organizational culture where every employee can become a developer.

GS plans to integrate Vercel's v0 into MISO, allowing field employees to directly develop AI applications optimized for their work. The goal is to reduce reliance on IT departments or external developers and to establish an 'autonomous development ecosystem' where ideas can be realized through conversational interactions with AI.

Currently, GS is applying over 140 AI tools, developed directly by field employees, to various areas such as production, logistics, and customer data analysis, centered around its dedicated digital innovation team, 52G (Open Innovation GS).

This aligns with GS Group Chairman Huh Tae-soo's philosophy of 'field-driven AI transformation.' Chairman Huh has repeatedly emphasized, "The true value of AI lies in the field," and "It is the employees on the ground who create real change through AI."

Jan Grosser, COO of Vercel, stated, "We are very proud to join GS on its journey as a leader in Korea's AX (AI transformation). We will reduce the process of turning field ideas into products from several months to just a few days."

A GS representative said, "AI innovation is no longer the domain of a select group of experts; it is becoming a tool that every employee experiences in their daily work. Through our collaboration with Vercel, we will further strengthen GS's AX competitiveness with MISO at the center."

This content was produced with the assistance of AI translation services.