- Complexes Featuring Luxury Brands and Large-Scale Units Prove to Be a Winning Formula in the Busan Market
- Growing Preference for Large-Scale Brand Apartments Seen as a Positive Trend

Key Checkpoints for Leading Complexes in Busan... Spotlight on 'Seomyeon Summit The New' with High-End and Large Units View original image

Recently, high-end luxury brand apartments have continued to gain popularity in the real estate market. These properties are typically located in prime areas within each region and offer the highest quality residential environments, featuring top-tier finishes, distinctive designs, specialized layouts, and exclusive community facilities. As a result, luxury residential belts tend to form around high-end developments, creating a virtuous cycle that is likely to enhance both the future value and scarcity of the area.


According to Korea Real Estate Board's Cheongyak Home, as of October 2025, three high-end developments ranked among the top 10 apartment complexes nationwide for subscription competition rates. These three high-end sites attracted a total of 105,316 first-priority applications for 309 units (excluding special supply), resulting in an average competition rate of 340 to 1. In contrast, the remaining seven general brand complexes recorded an average competition rate of about 100 to 1, meaning the subscription competition for high-end developments was more than three times higher.


Furthermore, over the past five years (from 2021 to September 2025, based on Cheongyak Home data), only 27,868 units out of a total of 603,849 units (excluding special supply) supplied through Cheongyak Home were high-end brand developments, accounting for just about 4.6% of the total supply. This statistical evidence highlights the absolute scarcity of high-end properties compared to demand.


In Busan, Korea's second-largest city, a variety of high-end brand apartments such as "Prugio Summit," "Le El," and "Define" are being supplied, particularly in key areas. Notably, developments that include large units to meet the demand for luxury residences are emerging as potential future high-end landmarks.


An industry insider commented, "Due to their high-end nature, these properties symbolize the wealth of the top 1% who enjoy the utmost residential value," adding, "It is especially worth paying attention to sites that include large and mid-sized high-end homes, given their potential for future value appreciation."


Daewoo Engineering & Construction is currently selling the final remaining units of "Seomyeon Summit The New," located on the former NC Department Store Seomyeon site. The complex consists of 919 units ranging from 84 to 147 square meters of exclusive area. All 84-square-meter units have already sold out, and contracts for the remaining mid- to large-sized units are also being signed at a rapid pace.


The development incorporates specialized designs befitting a top-tier high-end property. The differentiated community facilities include a sky lounge on the 47th floor, a dry sauna, and a guest house with a jacuzzi. The first to third floors above ground will feature a 25-meter, three-lane swimming pool, large-scale private golf facilities, and a premium sauna.


The swimming pool is equipped with a filtration system for clean water management, and the golf practice area offers a bunker practice zone, laser putting system (TOUR PUTT), private golf booths, and a screen golf facility. Additional highlights include a sky community with a media facade, an integrated lighting system for the entire community, a pool with wave-view design, and private shower booth saunas.


The development also boasts abundant lifestyle infrastructure, with access to the Seomyeon central commercial district, Lotte Department Store (Busan main branch), Lotte Mart, E-Mart Traders, the Buam and Seomyeon Station medical street area, Lotte Cinema and CGV, and the Busan International Financial Center (BIFC).


A representative from the sales team stated, "With its top-tier product quality and excellent location, this development is expected to become a regional landmark in the future."


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"Summit Gallery Seomyeon" is located in U-dong, Haeundae-gu, near Haeundae Station.


This content was produced with the assistance of AI translation services.

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