Krafton Transforms into an "AI-First" Company... Invests 100 Billion Won in GPU Cluster

"AI-Centered Management System... Automating Work with Agentic AI"
Building a GPU Cluster with a 100 Billion Won Investment
30 Billion Won Annually for AI Tool Utilization... 10 Times More Than Before
Comprehensive AI Implementation Across All Areas Including Development and Management

Krafton has announced its transition to an "AI-First" company and will invest more than 100 billion won in building a graphics processing unit (GPU) cluster and related initiatives.

On October 23, Changhan Kim, CEO of Krafton, stated during the company’s internal communication program, Krafton Live Talk, "We will leverage AI to foster the growth of our members and expand the scope of challenges our organization can take on."

Changhan Kim, CEO of Krafton. Provided by Krafton

Kim went on to say, "Starting today, Krafton will begin to automate work centered around agentic AI, while our members will focus on creative activities and solving complex problems, thereby establishing a management system centered on AI."

The Live Talk session was held under the theme "Transition to an AI-First Company: The Future of Work, Company, and Individuals." During the event, Kim shared the company’s mid- to long-term vision and roadmap with employees.

The AI-First strategy positions AI as the core and primary tool for problem-solving, aiming to drive change for individuals and the organization and to boost productivity. Through this, Krafton aims to accelerate the growth of its corporate value over the mid- to long-term.

To achieve this, Krafton plans to invest approximately 100 billion won to build a GPU cluster. The GPU cluster will be used for multi-stage tasks that require sophisticated inference and iterative planning.

Through the GPU cluster, Krafton will pursue AI work automation, AI research and development (R&D), and the enhancement of in-game AI services. By the second half of 2026, the company aims to complete an integrated and automated AI platform and data foundation, establishing an AI operational infrastructure that includes AI-linked workflows, an agentic AI management platform, and a standardized data system.

Additionally, starting in 2026, Krafton will allocate an annual budget of about 30 billion won to enable employees to directly utilize various AI tools and apply them to their work. This is more than ten times the scale of existing AI service support.

The company will also overhaul its human resources (HR) system and organizational operations. Krafton will introduce new systems and programs while reorganizing existing policies to be AI-centered. The execution strategy will focus on three pillars: establishing an AI-First culture, innovating work methods and organizational structure, and providing new opportunities for challenges and growth. These initiatives will be fully implemented this year.

Krafton will also introduce support systems that allow employees to directly experience and lead the AI-First culture. The internal platform "AI Learning Hub" will support AI education and the use of work tools. In addition, "AI Roundtable" and "AI Hackathon" programs will be operated to spread a practical, hands-on AI culture throughout the company.

The company will also restructure its organizational structure and collaborative environment. By expanding the scope of organizational management, Krafton will empower employees to achieve larger goals and outcomes. The R&D division, composed of AI specialists, will adopt a separate personnel management system aligned with the goal of strengthening expertise. The company will also increase opportunities for internal mobility and expanded roles for employees, and the time and resources secured through AI adoption will be reinvested in new game development and innovation projects.

With this transition to an AI-First company, Krafton plans to expand the scope of AI utilization and apply AI throughout its entire management and decision-making processes. Kim stated, "Through our AI-First strategy, Krafton will broaden individual growth opportunities for our members, expand creative, player experience-focused initiatives, and lead AI innovation across the gaming industry. We will establish AI-centered operational standards and present a best-practice model that can serve as a reference for the global gaming industry."

This content was produced with the assistance of AI translation services.