KOTRA to Hold "2025 Korea Consumer Goods Comprehensive Promotion Exhibition" in Ho Chi Minh City, Vietnam

"Travel to Korea" as the Main Theme
130 K-Consumer Goods Companies to Showcase Over 720 Products
54 Domestic Companies Also Seek to Enter the Vietnamese Market

The Korea Trade-Investment Promotion Agency (KOTRA) announced on the 23rd that it will hold the "2025 Korea Consumer Goods Comprehensive Promotion Exhibition" in Ho Chi Minh City, Vietnam, from the 17th to the 26th.

KOTRA will hold the "2025 Korea Consumer Goods Comprehensive Promotion Exhibition" in Ho Chi Minh City, Vietnam, from the 17th to the 26th. Scene from the promotion exhibition venue. KOTRA

Now in its sixth year, this event will feature a total of 130 companies showcasing more than 720 types of K-consumer goods to Vietnamese consumers. Alongside various on-site promotions such as makeup shows and tasting events, online marketing will also be conducted through live commerce to highlight the excellence of K-consumer goods. In particular, the event is organized around the core theme of "Travel to Korea," allowing local visitors to experience the diverse charms of Korea. Nine local governments and related organizations will operate booths to promote products from regional companies, and Korean companies already operating in Vietnam will also participate to help raise awareness of K-brands.

Fifty-four domestic companies focused on the local market will conduct pilot sales and promotions of their products through local vendors, directly gauging consumer response and market potential. Even after the event, products that receive a positive response will receive follow-up support to help them enter local distribution channels.

At the venue, regional agricultural products such as Sancheong rice and Andong apples will also be introduced, helping Vietnamese consumers become more familiar with Korea's diverse local specialties. Going forward, KOTRA plans to build a joint entry model through collaborative efforts with large and mid-sized Korean companies already in Vietnam and with local governments, thereby contributing to the balanced development of regional businesses.

Koo Bonkyung, Head of KOTRA’s Southeast Asia and Oceania Headquarters, stated, "The deep-rooted popularity of K-culture in Vietnam has recently grown even further, providing a solid foundation for the expansion of K-consumer goods. We will continue to actively support K-consumer goods companies by working with more local governments and businesses to raise K-brand awareness and help them successfully enter the Vietnamese market."

This content was produced with the assistance of AI translation services.