Gyeongsan Cosmetics Selected as Official Sponsors of APEC... Boosting K-Beauty's Global Presence

Gyeongsan's Cosmetics Companies Selected as Official Sponsors for the 2025 APEC Summit
Showcasing Excellence in K-Beauty and K-Food on the Global Stage
Bionotech and Honest to Provide Products for World Leaders
Local Companies to Benefit from Comprehensive Support and Global Exposure

Gyeongsan City (Mayor Cho Hyunil) announced on October 21 that local cosmetics companies Bionotech Co., Ltd. and Honest Co., Ltd. have been selected as official sponsors for the 2025 APEC Summit.

This year's APEC Summit will be held from October 27 to November 1, 2025, at the Gyeongju APEC HwaBaek Convention Center (HICO). It is an international economic and diplomatic event attended by leaders and economic delegations from 21 countries around the world.

APEC joint pavilion view. Provided by Gyeongju City

The APEC Summit Organizing Committee has finalized the selection of over 60 official sponsors and promotional partners nationwide, including major domestic conglomerates, across various sectors such as K-Food, K-Healthcare, and K-Beauty to ensure the event's success.

In particular, in the K-Beauty sector, basic cosmetics from Bionotech Co., Ltd. (CEO Kim Yumi) and travel kits from Honest Co., Ltd. (CEO Kwak Kisung), both local companies, have been selected to be provided to the heads of state and officials from participating countries. This will showcase the outstanding quality and performance of Gyeongsan's cosmetics.

Among them, Bionotech Co., Ltd. is set to become the anchor company for Gyeongsan's cosmetics industry, as it is the first company to move into the specialized cosmetics complex and will receive an investment subsidy equivalent to 20% of the total investment, thanks to Gyeongsan City's comprehensive support.

Additionally, in the K-Food sector, two local food companies-Danmijeong Agricultural Corporation (traditional rice cakes) and Daebon Agricultural Corporation Co., Ltd. (traditional tea bags)-have been selected. Alongside Gyeongsan's cosmetics, these companies are expected to further elevate the city's profile at the APEC Summit.

The selected sponsors will be announced as "Official Sponsors of the 2025 APEC Summit Week" on the Ministry of Foreign Affairs' "APEC 2025 KOREA" website and will be granted the right to use the official APEC emblem (roof tile design) in their promotional marketing.

Mayor Cho Hyunil of Gyeongsan stated, "Being chosen as an official sponsor is the best promotional opportunity to showcase the excellence of Gyeongsan's cosmetics to world leaders and high-ranking officials. We will continue to actively support local companies so that their value and capabilities are widely recognized both domestically and internationally."

Furthermore, during the APEC period, Gyeongsan City will actively support the exhibition of products from 16 outstanding local cosmetics companies at the 'K-Beauty Joint Pavilion' booth, allowing visitors to experience K-Beauty firsthand.

This content was produced with the assistance of AI translation services.