Genians Participates in GITEX Dubai 2025... Expanding the Middle East Cybersecurity Ecosystem

Genians, a company specializing in cybersecurity, announced on the 20th that it has successfully concluded its participation in GITEX Dubai 2025, the largest ICT exhibition in the Middle East, held in Dubai, United Arab Emirates (UAE), from October 13 to 17.

At this exhibition, Genians showcased its integrated security strategy centered around its three core solutions: Network Access Control (NAC), Endpoint Detection and Response (EDR), and Zero Trust Network Access (ZTNA). The company presented practical security implementation strategies to customers from a wide range of industries, including government agencies, fintech, healthcare, telecommunications, and mobility, while also expanding collaboration opportunities with local partners.

During meetings with officials from public institutions in the Middle East, Genians confirmed strong interest in its NAC solution. Discussions were held regarding the application of NAC to domestic medical institutions and government network environments, as well as the promotion of Proof of Concept (PoC) projects.

Through meetings with security solution providers from the Middle East and Africa, Genians introduced its solutions and sought to identify new partners to attract additional clients. With existing partners, the company discussed ways to enhance their cooperation framework, such as strengthening technical support, boosting sales capabilities, and pursuing joint marketing initiatives.

GITEX Dubai 2025 marks the second consecutive year that Genians has participated in this exhibition. The company's on-premises EDR solution attracted significant interest, as it aligns with the Middle Eastern market's preference for proprietary security frameworks.

Since the initial unveiling of its EDR solution, Genians has steadily expanded its business foundation in the Middle East by broadening local partnerships and supplying EDR to public institutions in Saudi Arabia. The company has been selected as the lead institution for a national project in the Middle East and continues to engage in joint research and export activities with its partners. By opening a new office and stationing staff in Dubai, UAE, Genians is actively conducting local market research, sales, and marketing to further expand its business base.

Naseil, Director of Genians Global Business Division, stated, "Since unveiling our EDR solution at GITEX last year, we have achieved success by securing clients in Saudi Arabia through proactive sales efforts. We expect this year to be another pivotal turning point for our expansion in the Middle Eastern market, and we will continue to strengthen our position by providing tailored security environments for local customers."

Following GITEX, Genians plans to further reinforce its presence in the Middle East and neighboring markets by participating in major security events in the second half of the year, including Black Hat MEA 2025 in Riyadh.

Genians participated in GITEX Dubai 2025, held from the 13th to the 17th. Genians.

This content was produced with the assistance of AI translation services.