LG Electronics Launches "End Hunger" Campaign Worldwide

Delivering Public Service Messages via Billboards in New York and London
Supporting Food Aid for Vulnerable Groups and Everyday Employee Donations

LG Electronics is delivering a message around the world, calling for joint efforts to solve the issue of hunger.

On October 17, LG Electronics announced that since the 14th, it has been running a World Food Day campaign on outdoor billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK. World Food Day is an international commemorative day established by the United Nations Food and Agriculture Organization (UNFAO) to raise awareness of global food shortages and hunger issues, and to promote efforts to address them. LG Electronics' campaign message will continue until the 24th.

LG Electronics has been airing a public service video since the 14th on the Times Square electronic billboard in New York, USA, to promote efforts to solve the Kia issue. LG Electronics

This year's campaign video, produced by the UNFAO, is themed "Hand in Hand for Better Foods and a Better Future." It features scenes of people sharing food across various cultures, conveying the message that we should all take an interest in and work together to resolve hunger issues.

This activity is part of the global social contribution program "LG Hope Screen." To enhance shared awareness of global issues, LG Electronics is screening public service videos on its billboards in New York and London. Since 2011, the company has aired public service videos on topics such as environmental protection and disaster relief for a total of approximately 350 hours over 15 years.

In addition, LG Electronics is carrying out meal support activities for vulnerable groups in various parts of the world. In Taiwan, the company has provided nutritious meals to around 4,000 underprivileged children in rural areas in partnership with local charities for 13 years.

In India, LG Electronics is conducting the Life's Good Nutrition Campaign, providing breakfast and lunch to about 60,000 students at over 800 public schools nationwide to address adolescent malnutrition. The company is also fulfilling its social responsibilities as a global corporate citizen by donating food supplies in Indonesia, Algeria, and Iraq.

LG Electronics has been screening a public service video to raise awareness about efforts to solve Kia issues on the digital billboard at Piccadilly Circus in London, UK, since the 14th. LG Electronics

In addition to direct meal support, LG Electronics operates the "Donation Menu" system in Korea, which encourages voluntary participation from employees. The donation menu is offered at the company cafeteria on the second Wednesday of every even-numbered month, featuring a simplified meal with fewer side dishes. Each time an employee chooses this menu, 500 KRW is accumulated. LG Electronics uses the funds raised through the donation menu for volunteer activities, such as providing food supplies to neighbors in need. Since 2011, about 700,000 employees have participated, raising a total donation amount exceeding 280 million KRW.

Yoon Dae-sik, Executive Vice President and Head of External Relations at LG Electronics, stated, "We will continue to operate the LG Hope Screen program to help spread public service campaigns and carry out various activities for 'Better Life for All.'"

This content was produced with the assistance of AI translation services.