Korean Air Wins Six Magellan Awards in the U.S., Proving Global Service Competitiveness

Six Gold Awards Across Three Divisions:
Airline Overall, Service Elements, and Marketing

Korean Air announced on October 16, 2025, that it had won six awards at the 2025 Magellan Awards, hosted by the U.S. travel media outlet Travel Weekly.

The airline received the highest honor, the Gold Winner, in six categories across three divisions: the Airline Overall Division (International Airline·Service), the Airline Service Elements Division (First Class·Business Class·In-flight Food and Beverage Service), and the Airline Marketing Division (Mobile App).

The Magellan Awards are a prestigious ceremony that evaluates achievements in branding, service, marketing, and design across the global travel industry, including airlines, hotels, resorts, cruises, and tourism boards.

Korean Air aircraft. Provided by Korean Air

This year, in line with the announcement of its new corporate identity, Korean Air revamped its in-flight amenities and enhanced its first and Prestige class amenities. Premium skincare and fragrance sets, created in collaboration with Graff, are distributed to upper-class passengers. A quilted mattress service was introduced in Prestige Class for added comfort, while First Class passengers are provided with convertible seats that turn into beds, as well as loungewear that can be worn like pajamas and slippers.

The in-flight dining concept was also upgraded to "fine dining," featuring menus that utilize Korean ingredients. Since September, the airline has further upgraded seven types of customized meals, including diabetic and low-fat options.

Additionally, Korean Air improved the accessibility of its mobile app, earning quality certification to ensure that information-vulnerable groups can use it. The newly introduced "Incheon Airport Preview" feature also makes the customer journey more convenient.

A Korean Air representative stated, "Our customer-centric service innovation has been recognized globally," adding, "We will continue to enhance our competitiveness as a global airline by advancing digital transformation and strengthening personalized services."

This content was produced with the assistance of AI translation services.