Seongnam City to Host 'Sinheung Rodeo Beer Road Night Beer Festival' on October 17-18

Celebrating the Creation of the "Sinheung Rodeo Starlight Sensibility Alley" Specialized Street
The First Street Festival with Citizens

Seongnam City in Gyeonggi Province (Mayor Shin Sang-jin) will host the "1st Sinheung Rodeo Beer Road Night Beer Festival" on October 17 and 18 to celebrate the creation of a specialized street area around Sinheung Rodeo Street (Simin-ro 142beon-gil).

Promotional poster for the 1st Sinheung Rodeo Night Beer Festival. Provided by Seongnam City

This festival is part of the "Commercial District Revitalization Specialized Street Support Project" and aims to share the charm and identity of the newly established "Sinheung Rodeo Starlight Sensibility Alley" with citizens, while injecting new energy into the original downtown commercial district of Seongnam.

In May, the city designated Sinheung Rodeo Street as its sixth specialized street through a commercial district revitalization review. In collaboration with the merchants' association, the city is promoting various content projects, including: △ hosting a citizen-participatory night beer festival △ operating a promotional supporters group △ installing starlight-themed sculptures, among others.

During the "1st Sinheung Rodeo Beer Road Night Beer Festival," which will take place from 6 p.m. to 9 p.m. on October 17 and 18 at Sinheung Rodeo Street (Jonghap Market Food Alley), a variety of citizen-participatory events will be held, such as a beer-drinking contest, a beer cup stacking competition, and an impromptu singing contest. Notably, beer will be sold for 1,000 won per glass until supplies last, so a large turnout from citizens is anticipated.

Since designating the Moran Traditional Oil Market’s Oil Alley as the "Centennial Oil Specialized Street" in 2022, Seongnam City has continued to promote regionally tailored commercial district revitalization projects, including the "Cheonggyesan Food Culture Specialized Street" (2nd), "Baekhyeon Cafe Culture Specialized Street" (3rd), "Yeosu-dong Family Culture Specialized Street" (4th), and "Kkachi Village Specialized Street" (5th).

A Seongnam City official stated, "Sinheung Rodeo Street, once the core commercial district of Seongnam's original downtown, is expected to be reborn as a space that blends into citizens’ daily lives through the creation of the specialized street and this night beer festival. We will continue to highlight the unique character and charm of Sinheung Rodeo Street to drive ongoing change and revitalize the local commercial district."

This content was produced with the assistance of AI translation services.