Kyungdong Navien Targets Seasonal and Winter Market with "3rd Generation Carbon Mat Ondol"

Sales Broadcasts on GS Home Shopping and NS Home Shopping
New Commercial to Be Released in 2025

Kyungdong Navien has launched its "3rd Generation Carbon Mat Ondol" to target the master bedroom market during the changing seasons and winter.

On October 13, Kyungdong Navien announced that it would begin TV home shopping broadcasts for the 3rd Generation Carbon Mat Ondol and release a new commercial.

Starting today, GS Home Shopping will sell the "Kyungdong Navien 3rd Generation Carbon Mat Ondol Premium KMF Series" in a total of three broadcasts. On October 18, NS Home Shopping will air a sales broadcast for the "Kyungdong Navien 3rd Generation Carbon Mat Ondol Luxury KMA Series."

The Kyungdong Navien 3rd Generation Carbon Mat has become a steady seller, with more than 30,000 cumulative orders and total sales exceeding 12 billion KRW (approximately 12 billion won) on GS Home Shopping alone. The 3rd Generation Carbon Mat Ondol Premium KMF Series features specialized functions, including a detachable smart remote control that can be operated from up to 7 meters away and an "Eco Mode" that saves an additional 20% of electricity compared to standard heating mode. The Luxury KMA Series is equipped with an integrated dial button controller.

Both products are premium sleep appliances equipped with: an "automatic temperature control system" that adjusts the sleep temperature according to changes in body temperature while sleeping; a "heat therapy mode" with three temperature settings (45℃, 50℃, 55℃); a "sleep mode" that maintains a cozy 33℃ for nine hours; "left-right independent heating" that allows users to adjust the temperature on each side of the mat separately; and precise temperature control in 1℃ increments from a minimum of 25℃ to a maximum of 45℃.

Kyungdong Navien also released a new commercial under the theme "60 Years of Heating Technology That Needs No Explanation." The newly released advertisement features actor Ji Jinhee lying comfortably on the 3rd Generation Carbon Mat, highlighting that users can relax without concerns about electromagnetic waves, washing, environmental hormones, or electricity bills.

A Kyungdong Navien Boiler representative stated, "We strive to support customers in purchasing the Kyungdong Navien 3rd Generation Carbon Mat, which has established itself as a steady seller in the premium heating mat market, by reaching out through annual TV home shopping broadcasts and new advertisements. We hope that customers will enjoy a comfortable and restful sleep during the changing seasons and winter with the 3rd Generation Carbon Mat, created from Kyungdong Navien's 60 years of heating technology."

This content was produced with the assistance of AI translation services.