HYBE America and Latin America CEOs Named to 'Billboard Latin Power Players' List

Isaac Lee and Janghyun Ha Named in 'Labels & Distributors' Category

(Left) Janghyun Ha, CEO of HYBE Latin America, Isaac Lee, Chairman and CEO of HYBE America. Provided by HYBE

HYBE announced on October 13 that Isaac Lee, Chairman and CEO of HYBE America, and Janghyun Ha, CEO of HYBE Latin America, have been selected for the 'Billboard Latin Power Players 2025.'

On October 9 (local time), American music media outlet Billboard released the list of 'Billboard Latin Power Players 2025' on its official website. This list recognizes key figures in the Latin music industry by category, and this year, Isaac Lee and Janghyun Ha were named in the 'Labels & Distributors' category. Among executives from Korean entertainment companies, they are the only two included in this year's list.

Billboard evaluated that the two made a "decisive step" for the development of Latin music by launching HYBE Latin America. Isaac Lee and Janghyun Ha stated, "This was not simply an expansion into a growing market, but a strategic investment to nurture the creativity of Latin music as a global culture."

In addition, Billboard highlighted the ongoing audition reality series for the next-generation male idol group, 'SANTOS BRAVOS,' in Mexico as a major achievement of HYBE Latin America. This project applies HYBE's 'multi-home, multi-genre' strategy to the Latin American market and has been airing on platforms such as YouTube and Spotify since August.

On October 21, the group 'SANTOS BRAVOS,' which shares its name with the series, is scheduled to hold a concert and make its debut. The final members and debut song will be revealed for the first time during this performance.

Isaac Lee said, "This program is a boot camp-style project that envisions the future of Latin pop stars, bringing together music, mentoring, storytelling, and fandom culture."

Janghyun Ha stated, "Despite the global growth of Latin music, the biggest challenge remains the lack of infrastructure. HYBE Latin America has been building long-term infrastructure as a world-class team by combining talent recruitment, localization strategies, music development, and fandom innovation."

This content was produced with the assistance of AI translation services.