[Today's New Product] Lotte Wellfood Launches Second Matcha Dessert Series... Binch Matcha Now Available Regularly

Follow-up to the 'Matcha Dessert Series' That Sold Out Within a Month of Its Summer Launch
New Products Released Under Three Brands: Binch, Premium Moncher, and Premium Ghana

On October 13, Lotte Wellfood announced that it will launch the second lineup of its 'Matcha Dessert Series,' which gained popularity during the summer season.

This new release includes three products: Binch Premier Matcha, Premium Moncher Matcha & Strawberry, and Premium Ghana Langue de Chat Matcha Chocolat. These are follow-up products to the limited-edition matcha desserts that drew attention by selling out approximately 2 million units within just one month of their launch in May.

Lotte Wellfood 'Matcha Dessert Series' 2nd Lineup Product Image. [Photo by Lotte Wellfood]

'Binch Premier Matcha' is a product that combines a crispy chocolate biscuit with the deep and rich flavor of 100% Jeju green tea leaves. Upon its initial release, it ranked first in sales among all Lotte Wellfood products in several major sales channels. Thanks to strong consumer demand, this product will now be available as a regular item starting with this series.

The newly introduced 'Premium Moncher Matcha & Strawberry' is the first product under the 'Premium Moncher' brand, which contains about 25% more cream compared to the original Moncher. It was created in collaboration with the cafe 'Sannoru,' known for offering a variety of beverages based on Jeju matcha.

'Premium Ghana Langue de Chat Matcha Chocolat' features a soft langue de chat cookie made with Jeju matcha, coated in Ghana chocolate. This product allows consumers to enjoy both the unique bitterness of matcha and the rich sweetness of Ghana chocolate. Following the existing two varieties-chocolat and mochaccino-this new product has been added to the lineup. Both 'Premium Moncher Matcha & Strawberry' and 'Premium Ghana Langue de Chat Matcha Chocolat' will be available as seasonal limited editions.

This content was produced with the assistance of AI translation services.