Kumho Tire and Gyeonggi Northern Provincial Police Launch Traffic Order Campaign

"Preventing Traffic Accidents
and Fostering a Safe Traffic Culture"

Kumho Tire (CEO Jung Iltaek) announced on October 2 that it will launch a "Traffic Order Campaign" in collaboration with the Gyeonggi Northern Provincial Police Agency (Commissioner Kim Donggwon), aiming to prevent traffic accidents and foster a safer traffic culture.

Ending cut of the traffic order campaign video by Kumho Tire and the Gyeonggi Northern Provincial Police Agency. Provided by Kumho Tire

Kumho Tire produced a video featuring its characters "Doro·Roro," who appear in emergency evacuation guide ads in theaters and at Golfzon, alongside the police agency's characters "Podori·Posuni." In the video, these characters work together on road sites to establish safe traffic order. The video can be viewed on the police agency's YouTube channel, Kumho Tire's YouTube channel, and Instagram.

Through the traffic safety campaign video, Kumho Tire demonstrates to drivers the importance of wearing seat belts and complying with traffic order to eliminate violations such as tailgating and cutting in line.

Kumho Tire and the Gyeonggi Northern Provincial Police Agency plan to hold a giveaway event through the Kumho Tire DoroRoro Instagram account until October 15. Participants who leave comments about traffic law violations or their impressions of the campaign video will be entered into a drawing to win Podori·Posuni dolls, movie tickets, and Kumho Tire merchandise.

Yoon Minseok, Executive Director of G. Marketing at Kumho Tire, stated, "Kumho Tire joined this campaign with the belief that small actions on the road can make a big difference in safety. We utilized characters to deliver this important message about establishing a positive traffic culture in an easy and friendly way. We hope that, together with Podori, Doro will become an icon of safety guardianship."

Meanwhile, Kumho Tire is strengthening its brand identity by using characters to build familiarity with customers while highlighting tire functions and safety. Kumho Tire's YouTube channel, corporate Instagram, and DoroRoro Instagram account all feature these characters and a variety of other content.

This content was produced with the assistance of AI translation services.