Taebaek City Launches 365 Safe Town Influencer Marketing Campaign with Popular Streamers

On October 2, Taebaek City in Gangwon Province (Mayor Lee Sangho) announced that it will launch an influencer marketing campaign throughout October at 365 Safe Town, the nation’s largest safety experience theme park, in collaboration with popular streamers (YouTubers).

Influencer marketing promotion with popular streamers (YouTubers). Provided by Taebaek City

This event aims to go beyond simple promotion by producing content that combines the local economy and tourism. It will be carried out as a regional co-prosperity model in partnership with the global streaming platform SOOP (formerly AfreecaTV).

First, as a special Chuseok event, popular streamer YangPang, who has 1.42 million subscribers, and YuiPpyong, with 660,000 subscribers, will visit 365 Safe Town starting at 12 p.m. on October 4. In addition to participating in safety experiences, they will hold an on-site fan signing event, host a Taebaek Love Gift Certificate giveaway, and film a mukbang at a nearby traditional market, thereby contributing to revitalizing the local commercial district.

Later that same day at 2 p.m., popular streamer Dancing Bear, who has 3.52 million subscribers, will present dance performances and shoot short-form content under the theme "Beat in Taebaek" at various locations within 365 Safe Town, and will also film mukbang content at a nearby market. This is expected to resonate with teenagers and young people and generate viral effects through social media.

Additionally, on October 18, streamer KingGihun, with 1.1 million subscribers, will visit the 365 Safe Town Safety Experience Center and Kids Land with his family to film family healing content. During the same period, BbangHoon (Bbangryeok Office), who has 20,000 subscribers, will help boost local consumption by producing one-day part-time job experience content and filming mukbang videos at the traditional market.

A Taebaek City official stated, "We expect this event to not only attract more tourists and stimulate consumption through the fandom and viral spread of popular streamers on social media, but also to help foster empathy among youth and strengthen communication between generations."

This content was produced with the assistance of AI translation services.