'Breaking the Mold of Bank Advertising'... Woori Bank Collaboration Content Hits 35 Million Views

Woori Bank Episode of Coupang Play's "Office Workers" Goes Viral Through Organic Sharing
Continued Collaborations with YouTube Channels

Woori Bank announced on October 1 that the episode produced in collaboration with Coupang Play's popular web drama "Office Workers" has surpassed 35 million cumulative views on social media channels.

This content is an episode from the "Office Workers" series released on September 13, in which the Woori Bank brand is cleverly woven into workplace scenarios, drawing significant attention. The video quickly gained traction on major social media platforms such as YouTube, Instagram, and TikTok, surpassing 35 million cumulative views within just two weeks of its release.

Woori Bank continues to expand new customer touchpoints through collaborations with various influencers. In its partnership with the lifestyle information channel "Sigolmouse's City Life," the bank directly targeted practical demand by presenting the benefits and events of Woori WON Mobile in a relatable, everyday-life format.

The collaboration with the channel "Hot Issueji," run by comedian Lee Suji, also attracted attention. In this content, Lee Suji's alter ego "Jenny" introduced Woori WON Mobile in a playful manner, helping to soften the bank's traditionally rigid financial image.

A Woori Bank representative stated, "This collaborative marketing effort was a new approach for a financial brand to naturally integrate into customers' daily lives," adding, "We plan to further expand collaborations with influencers and strengthen communication with customers through a variety of digitally friendly content."

This content was produced with the assistance of AI translation services.