Daewoong Pharmaceutical's Complex Supplement 'Hapsseun' Surpasses 10,000% on Wadiz Crowdfunding

Daewoong Pharmaceutical announced on October 1 that its new complex health functional food product, 'Hapsseun,' achieved over 10,000% of its target on the Wadiz crowdfunding platform.

Hapsseun, developed for the 'era of complex supplements,' is a complex health functional food that combines the basic 'Omabidiyuc' formula-Omega-3, magnesium, vitamin B, vitamin D, vitamin C, and probiotics-with astaxanthin to also support eye health. The main advantage is that seven essential nutrients can be conveniently consumed in just two capsules per day.

Photo of Daewoong Pharmaceutical's complex health functional food product 'Hapsen'. Daewoong Pharmaceutical

Specifically, Hapsseun contains 600mg of rTG Omega-3 (EPA and DHA) for circulatory health, 157.5mg of magnesium for muscle and nerve health, eight types of vitamin B for vitality and energy metabolism, 100mg of vitamin C for antioxidant action, 4,000 IU of vitamin D (known as the 'sunshine vitamin'), 2 billion CFU of probiotics for gut health, and 4mg of astaxanthin for eye health.

In particular, Hapsseun features two of Daewoong Pharmaceutical's core technologies. The 'X-GIS' method stably incorporates six key ingredients into the Omega-3 oil base, reducing the volume and increasing the concentration despite the complex formulation. The patented 'BearShield' enteric coating technology safely delivers ingredients sensitive to stomach acid to the intestines, allowing for convenient consumption regardless of whether it is taken on an empty stomach or after meals.

The health functional food division at Daewoong Pharmaceutical cited the elimination of consumer concerns-such as the hassle of taking multiple supplements separately, anxiety over ingredient overlap, and confusion about timing-as the key reasons behind the success of this crowdfunding campaign. They further explained that the convenience and practicality of managing basic daily health with just two capsules, instead of several tablets, received an enthusiastic response.

Ko Sungjae, team leader of Daewoong Pharmaceutical's health functional food division, stated, "Achieving 10,871% on Wadiz crowdfunding is clear evidence that 'Hapsseun' precisely meets real consumer needs," adding, "We will continue to set new standards in the market with practical health functional foods based on Daewoong Pharmaceutical's technological capabilities."

This content was produced with the assistance of AI translation services.