Cheongyang's "Chilgabmaru" Surpasses 10 Billion Won in Six Months

The Joint Business Corporation Reshapes Local Agricultural Distribution
Driving Recovery of Farm Incomes

The agricultural cooperative joint business corporation (hereafter referred to as the joint business corporation), launched by Cheongyang County to revolutionize the agricultural product distribution structure, has surpassed 10 billion won in sales within just six months of its establishment, injecting new vitality into the local agricultural sector.

According to Cheongyang County on September 30, the Cheongyang County Agricultural Cooperative Joint Business Corporation was established in March of this year through joint investment by local agricultural cooperatives. After launching full-scale integrated marketing under the joint brand "Chilgabmaru" in April, the corporation achieved sales of 10.4 billion won in just six months. This figure represents a 52.8% increase compared to the same period prior to the corporation's launch.

The joint business corporation has expanded direct transactions with major distribution networks, supplying blueberries, watermelons, and melons to Hanaro Mart in the Seoul metropolitan area, and delivering dried red peppers to Emart Everyday.

It has also diversified sales channels through online malls, home shopping, and direct transaction events at pepper and goji berry festivals. The company has promoted its brand by installing "Chilgabmaru" advertising signs at Hanaro Mart in Chang-dong, Seoul.

Local farmers have expressed optimism, saying, "A path has opened for our agricultural products to be sold at fair prices." The joint business corporation is also expanding its distribution channels with the goal of reaching 20 billion won in sales by the end of this year.

County Governor Kim Dongon stated, "The joint business corporation marks the starting point for transforming the structure of local agriculture," adding, "We will continue to provide administrative and financial support to increase farm income and revitalize the local economy."

This content was produced with the assistance of AI translation services.