Toss Securities Research Center Marks 1 Year Since Launch, Achieves 7 Million Views and 1 Million Readers
Toss Securities Research Center (headed by Lee Younggon) announced on September 30 that it has reached a cumulative total of 7 million views and 1 million readers within just one year of its launch.
Launched in September last year, Toss Securities Research Center was established to provide easy-to-understand yet professional investment information for individual investors. The center, composed of three analysts and two content managers, delivers specialized research and analysis in language accessible to everyone, optimized for mobile formats.
According to the results released by the Research Center for the past year, the cumulative number of views for its content reached 7 million as of September. This is a remarkable achievement, representing nearly a fivefold increase in just six months from 1.5 million views in March.
Over the past year, the Research Center published a total of 156 pieces of content, consistently releasing an average of three articles per week and engaging with readers. The most-read article was "[2025 Annual Outlook] What U.S. Stocks Should You Buy? (2)AI," which accumulated 400,000 views.
The cumulative number of readers for the Research Center has surpassed 1 million. By age group, those in their 40s accounted for the largest share at 25.3%, followed by those in their 20s (22.7%), 30s (22.1%), and 50s (20.4%), showing a well-balanced distribution.
Lee Younggon, head of the Research Center, stated, "We are growing together with our readers through active communication, as each piece of content receives more than 1,000 comments, recommendations, and shares on average. We will continue to provide reliable information that is easy to understand and genuinely helpful for investment."
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Meanwhile, Toss Securities Research Center recently launched the "Been There" series, offering investment insights based on business trips to the United States. This year, the center has introduced various investment opportunities by sharing experiences from Washington, D.C. and Texas.
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