[Today's New Release] Shinsegae International's JAJU Launches Rice Ultra-Moisturizing Skincare Line

Six Products Launched, Including Pack Cleanser and Mist

Shinsegae International announced on September 30 that its lifestyle brand JAJU has launched the "Rice Ultra-Moisturizing Skincare Line," featuring moisturizing ingredients extracted from domestically grown Yeoju rice.

Inspired by rice, which is known for its effectiveness in providing nourishment, brightening, moisturizing, and cleansing, JAJU has introduced a gentle moisturizing skincare line. The collection consists of six products: a pack cleanser, mist, cream, cure balm, mask, and spot patch.

JAJU's "Rice Ultra-Moisturizing Skincare Line" delivers deep hydration and nourishment to skin that is easily prone to dryness and sensitivity in daily life. The products have completed low-irritation and sensitive skin irritation tests, making them suitable even for sensitive skin.

The Rice Ultra-Moisturizing Cream is a moisture barrier cream that hydrates the skin and relieves tightness caused by dryness, resulting in dewy and moisturized skin. In human application tests, it showed a 73% improvement in the skin barrier immediately after use. Additionally, it demonstrated a 56% increase in moisture retention, a 36% improvement in moisture density, and a 203% improvement in skin radiance immediately after use.

The Rice Ultra-Moisturizing Cure Balm is a high-density balm designed to intensively care for areas dried out by external irritation. It can be used not only on the face but also on areas prone to roughness during seasonal changes, such as hands and elbows. With a 50ml size, it is convenient to carry and is the perfect "moisture rescue item" for your pouch.

Other products in the line include the "Rice Ultra-Moisturizing Cream Mist" containing hyaluronic acid, the "Rice Ultra-Moisturizing Spot Patch" for targeted care around the eyes and mouth, the "Rice Ultra-Moisturizing Pack Cleanser" with a soft and fluffy whipped cream texture that gently removes impurities, and the "Rice Ultra-Moisturizing Quick Mask" containing rice bran oil to provide rich hydration and firmness to the skin overnight. Product prices range from 11,900 to 19,900 won.

A representative from Shinsegae International JAJU stated, "As the dry autumn winds begin to blow, more customers are paying attention to skin hydration, so we expect a positive response. We will continue to develop a variety of products inspired by traditional Korean ingredients and the wisdom of our ancestors."

To celebrate the launch of the "Rice Ultra-Moisturizing Skincare" line, JAJU is offering a 20% discount on all items in the collection through September 29 at JAJU stores nationwide, Shinsegae International's own digital platform ShinsegaeV, and the official JAJU online store.

This content was produced with the assistance of AI translation services.