Leap Toward an International MICE City, Pohang on the Global Stage
Global Competitions, Traditional Performances, and Interactive Booths

The "2025 Pohang Global Expo," held by Pohang City from September 27 to 28 at the Rose Garden area of Yeongildae Beach, concluded successfully, attracting more than 5,000 visitors, including foreigners from 13 countries and Pohang citizens.


Under the slogan "Makada, Aren't We All Pohang People!", this event was organized as a participatory cultural expo where international students, foreign workers, multicultural families, and Pohang citizens came together and mingled.


A variety of programs were offered, including global competitions, traditional performances from around the world, and experiences with traditional games and costumes.


The opening ceremony was attended by Pohang Mayor Lee Kangdeok, Pohang City Council Economic and Industry Committee Chair Lim Juhui, Handong Global University Vice President for Internationalization Bang Cheongrok, Pohang YWCA President Kim Inae, as well as other distinguished guests and overseas delegations, marking the start of a global cultural exchange. On stage, performances by a foreign hip-hop dance crew, the Pohang Dasoriseonyeo Choir, and a collaborative show with Casasmarianne received enthusiastic applause.

The "2025 Pohang Global Expo" held by Pohang City at Yeongildae Beach from the 27th to the 28th concluded successfully. Photo by Pohang City

The "2025 Pohang Global Expo" held by Pohang City at Yeongildae Beach from the 27th to the 28th concluded successfully. Photo by Pohang City

View original image

The highlight of the event was the global competition, where local and global citizens participated together. Rankings for various categories-such as the "Nimamnaemam Quiz Show," "Global Got Talent" (singing and dance), and arm wrestling-were determined by QR audience votes. The winning team from the Philippines was awarded 1 million won in prize money, a championship flag, and a performance of their national anthem, adding to the emotional atmosphere.


In addition, traditional performances from countries including Indonesia, Vietnam, Nepal, the Philippines, Mongolia, the United States, India, Japan, China, Kazakhstan, and Korea captivated the audience's eyes and ears.


Furthermore, "Pohangi," the mascot of Pohang's MICE industry, appeared as a large sculpture, charming visitors and becoming a popular photo spot. Side events included global food trucks, traditional games, hands-on experiences with traditional costumes and makeup, and cultural promotion booths run by multicultural self-help groups, offering a wide range of activities for attendees.


The finale of the event featured a DJ performance by broadcaster Park Myungsoo (G-Park). The area in front of the stage transformed into a global party where everyone, regardless of nationality, enjoyed the festivities together, bringing the expo's excitement to its peak.


Mayor Lee Kangdeok emphasized, "This expo was a platform for communication and coexistence with global citizens," and added, "We will strive to make Pohang a hub city for international MICE by linking it with the Pohang International Exhibition and Convention Center, which is scheduled to open in 2027."


Hot Picks Today


Pohang City continues to foster the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry by hosting a series of international events as it aims to become a global networking hub. In this context, the Pohang Global Expo was created to help Pohang citizens grow together as global citizens.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing