Hyundai Pharm's "Miero Fiber Sparkling Zero Can" Surpasses 1 Million Units Sold
Exclusively Launched at CU Convenience Stores in June
Hyundai Pharm announced on September 26 that its "Miero Fiber Sparkling Zero 500mL (can)," launched exclusively at convenience store CU, has surpassed 1 million units sold in just about four months since its release.
As part of its efforts to diversify product sizes and expand consumer choices, Hyundai Pharm exclusively introduced the Miero Fiber Sparkling Zero 500mL (can) at CU convenience stores this past June.
The Miero Fiber Sparkling Zero 500mL (can) is a large-capacity product, bigger than the existing can size (250mL) and PET bottle (350mL). It maintains the refreshing taste of the original Miero Fiber and contains 9,000mg of dietary fiber, while adding the lightness of zero sugar and the crispness of carbonation.
Since the launch of the PET bottle version in 2023, the Miero Fiber Sparkling Zero series has shown steady growth, establishing itself as a leading product in the health-oriented beverage market. The first Miero Fiber Sparkling Zero (PET bottle) also surpassed 1 million bottles sold within five months of its release.
Hyundai Pharm attributed the rapid sales growth of the "Miero Fiber Sparkling Zero" products to strong consumer interest in health-oriented beverages, such as those that are low in sugar and calories, as well as the "healthy pleasure" trend that seeks both health benefits and taste.
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A Hyundai Pharm representative stated, "The continued success of Miero Fiber Sparkling Zero is the result of accurately meeting the needs of consumers who prioritize health but do not want to compromise on taste and convenience," adding, "We will continue to do our best to develop healthy beverages that consumers can enjoy in their daily lives without burden."
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