[Today's New Products] CJ CheilJedang Launches "Sup Tteokbokki" and "Sup Kimchi Rice Bowl" Following "Sup Kimchi" Popularity

Expansion of "Sup" Product Portfolio
"Sup Kimchi for Spicy Food Beginners" and "Sup Sauce" to Launch Next Month

CJ CheilJedang is expanding its portfolio of "Sup" products, driven by the popularity of "Sup Kimchi."

On the 25th, CJ CheilJedang announced that it will launch "Sup Kimchi Rice Bowl" and "Sup Tteokbokki," both featuring the spicy flavor secret of "Sup Kimchi," within this month. Starting next month, the company will sequentially introduce "Sup Kimchi for Spicy Food Beginners" and "Sup Sauce." By expanding the category from intensely spicy kimchi products such as "Sup Kimchi" and "Sup Green Onion Kimchi," the company aims to continue the spicy flavor trend.

"Sup Kimchi Rice Bowl" is a bundled product that includes rice and a sauce made with spicy kimchi and sesame oil. "Sup Tteokbokki" features spicy tteokbokki made with Sup's unique spicy sauce, and the rice cakes are crafted using CJ's proprietary technology. "Sup Kimchi for Spicy Food Beginners" is designed for consumers who want to try Silvi Kimchi but cannot handle intense spiciness; it retains the delicious spicy flavor of Silvi Kimchi but with reduced heat. "Sup Sauce" is a versatile ambient sauce that can be used as a dipping sauce for meat and snacks or added to dishes like fried rice and pasta that require a spicy kick. It will be available in both tube and stick forms.

Image of wet products such as wet kimchi rice bowl and wet tteokbokki. CJ CheilJedang

"Sup Kimchi Rice Bowl" and "Sup Tteokbokki" are available starting today at convenience stores nationwide, including CU and GS25, as well as on the official CJ CheilJedang online mall, CJ The Market. Online sales channels will be gradually expanded. "Sup Kimchi for Spicy Food Beginners" and "Sup Sauce" will be available from October at convenience stores, hypermarkets such as Emart, and various online malls.

Lee Jay-hyun, Chairman of CJ Group, recently visited Europe and emphasized the need to actively seek new growth opportunities by expanding the global presence of K-food, including kimchi. In line with this, CJ CheilJedang is focusing on spicy "Sup" products in Korea, while targeting the domestic and international kimchi markets overseas with products tailored to local tastes.

A CJ CheilJedang representative stated, "The expansion of the 'Sup' product portfolio is due to the unique spicy flavor of 'Sup Kimchi,' which has quickly captivated consumers and gained significant attention and love. We will continue to introduce a variety of products and events so that our main target group, Millennials & Gen Z, can enjoy 'Sup' products whenever they crave spicy flavors."

This content was produced with the assistance of AI translation services.