[Today's New Arrivals] Eight Seconds Unveils "K-Pop Demon Hunters" Apparel Collection

Available at Myeong-dong, Hongdae Entrance, Everland stores, and SSF Shop from the 26th
Second phase products to be unveiled at the end of next month
Pop-up store to open in Seongsu-dong, Seoul in November

On September 25, Samsung C&T Corporation's fashion division announced that its casual brand Eight Seconds will launch a collaboration line with the globally popular Netflix animated film "K-Pop Demon Hunters."

"K-Pop Demon Hunters" is a Netflix animated film set in South Korea, where a K-pop girl group protects the world from evil spirits through their music. The film became the most-watched content on Netflix of all time, and its original soundtrack simultaneously topped the main singles and albums charts on the U.S. Billboard.

Eight Seconds X K-Pop Demon Hunters collaboration products displayed at Eight Seconds Everland store. Photo by Samsung C&T Corporation

Eight Seconds plans to expand the universe of "K-Pop Demon Hunters" into fashion, strengthening its position as a leading K-fashion brand for both domestic and international customers. Through this collaboration, the brand will unveil designs inspired by the costumes of the girl group "Huntrix" and the boy group "Saja Boys" featured in the film.

The collaboration products will be released in two phases. The first phase, launching on the 26th, will include short-sleeve and long-sleeve T-shirts, hooded sweatshirts, and ball caps. The designs feature the characters "Huntrix," "Saja Boys," and the magpie "Seo-ssi," along with unique lettering. Some of the lettering graphics have been newly developed to reflect Eight Seconds' distinctive style and Korean elements. Notably, the "Saja Boys" English lettering has been creatively combined with Hangul for a fresh graphic expression.

The first phase products will be available at Eight Seconds' Myeong-dong, Hongdae Entrance, and Everland stores, as well as on the online shopping platform SSF Shop. On SSF Shop, purchases can be made from 10 a.m.

The second phase of products will be released at major stores at the end of next month. In November, a pop-up store is scheduled to open in Seongsu-dong, Seoul.

Ko Heejin, Executive Vice President and Head of the Eight Seconds division at Samsung C&T Corporation's fashion division, stated, "We pursued this collaboration so that many fans can enjoy fashion inspired by the universe of K-Pop Demon Hunters," adding, "We will continue to carry out various activities to establish Eight Seconds as a leading K-fashion brand for customers at home and abroad."

This content was produced with the assistance of AI translation services.