Yeoju City Replaces Shared Sweet Potato Packaging Boxes After Decades to Gain Consumer Trust

Enhancing the Brand Value of Yeoju Sweet Potatoes
Introducing Sweet Potato Packaging Featuring the 'Yeoju Kkuma' Character

Yeoju City in Gyeonggi Province (Mayor Lee Chungwoo) announced on the 24th that it has launched a large-scale initiative to completely break away from the old image of shared sweet potato packaging boxes-previously associated with low-quality sweet potatoes-by replacing the boxes that have been used for decades. The new packaging boxes will be used exclusively for high-quality Yeoju sweet potatoes, aiming to enhance the brand value of Yeoju sweet potatoes.

Replacement of shared sweet potato packaging boxes. Provided by Yeoju City

The previous shared boxes carried a strong negative perception, as they were associated with low-quality sweet potatoes, making it difficult to gain consumer trust. With the replacement of the packaging boxes, the city expects to effectively establish the superior quality and differentiated brand image of Yeoju sweet potatoes.

The newly designed boxes feature the 'Yeoju Kkuma' character, created by the Yeoju Sweet Potato Research Association, to communicate the outstanding quality of Yeoju sweet potatoes to consumers in a friendly and effective manner.

Mayor Lee Chungwoo stated, "With the replacement of sweet potato packaging boxes for the first time in decades, Yeoju sweet potatoes will establish themselves as a high-quality agricultural product and gain a competitive edge. We will continue to do our best to further strengthen the brand value of Yeoju agricultural products."

To coincide with the upcoming Yeoju Okgoknaru Festival, Yeoju City, Sejong Daewang Agricultural Cooperative, and the Yeoju Sweet Potato Research Association plan to pilot the use of 10,000 of the new packaging boxes.

This content was produced with the assistance of AI translation services.