Hanju ART Opens Second Directly Managed Daegu Ilsek Store Near Boramae Park, Accelerates Franchise Expansion

Hanju ART, which operates the premium cod soup specialty brand "Daegu Ilsek," announced on September 23 that it has opened its second directly managed store near Boramae Park in Dongjak-gu, Seoul.

The company explained that the Boramae Park location is its second directly managed store, following the first store at Seocho Station, and will serve as a hub for future franchise expansion.

Daegu Ilsek is targeting the healthy dining market by featuring menu items made with low-fat, high-protein cod neck meat. The restaurant differentiates its menu by offering cod soup for lunch and hot pot and steamed dishes for dinner, aiming to attract both office workers and families. The Boramae Park location has also introduced new menu items, such as spicy "Daegu Poll Bulgogi."

The Boramae Park area is considered a prime location, combining a large park and a dense office district, which allows the store to secure both high lunch turnover and demand for evening and weekend gatherings. A company representative stated, "Based on the proven operating model at the Seocho Station store, we expect the Boramae Park location to deliver stable results as well."

The company plans to increase brand awareness through its directly managed stores this year and then fully launch its franchise business. Daegu Ilsek has established its own logistics system to supply cleaned and prepared cod to each store, supporting franchisees in maintaining consistent taste and quality. Hanju ART expects franchise inquiries to increase from the fourth quarter, based on this operational system.

With this store expansion, Hanju ART aims to increase the share of revenue from its food service business and, in the mid- to long-term, improve profitability by expanding its franchise network.

This content was produced with the assistance of AI translation services.