LOFA Holds Environmental Cleanup Volunteer Activity... "Small Actions, Big Changes in Mapo and Gongdeok Market Alleys"

Community, Merchants, and Public Institutions Join Forces
Hands-On ESG Initiative for a Cleaner Traditional Market and Neighborhood

The Korea Local Finance Association (Chairman Jeong Seonyong, hereinafter referred to as the Finance Association) conducted a 'Community Environmental Cleanup Volunteer Activity for Executives and Employees' on September 19 in the areas around Gongdeok Station and Mapo and Gongdeok Markets in Mapo-gu, Seoul, in collaboration with nearby public institutions and the local merchants' association.

Park Jongpil, Secretary General of the Korea Labor Foundation (third from the left in the front row), Jeong Seonyong, Chairman of the Korea Local Finance Association (sixth from the left in the front row), Na Seungjin, Director of the Korea Fisheries Infrastructure Public Corporation (seventh from the left in the front row). Provided by the Korea Local Finance Association

This initiative brought together approximately 50 participants, including executives and staff from the Finance Association, the Korea Labor Foundation, the Korea Fisheries Infrastructure Public Corporation, and the presidents of the Mapo and Gongdeok Market Merchants' Associations. For one hour, participants focused on cleaning up trash from pedestrian walkways, removing debris from drainage channels, and clearing illegal advertisements in front of the elementary school, primarily around the markets and nearby alleys. The activities were carried out in the form of 'plogging,' a method that combines jogging with picking up litter.

In particular, this volunteer effort was promoted as a hands-on ESG practice involving citizens, merchants, and public institutions working together to improve the traditional market business district and the surrounding living environment. Each organization was assigned a specific area, meticulously cleaning vulnerable spots from main roads to alleys and inside the traditional markets. Employees of the Finance Association alone collected more than 10 kilograms of trash.

Chairman Jeong Seonyong of the Finance Association stated, "Although this is a small action together with the local community, it will make a meaningful contribution to improving the living environment and revitalizing traditional markets. We will continue to create changes that the community can truly feel through various social contribution activities in the future."

Junsun Yong, Chairman of the Korea Local Finance Association, and employees of the Finance Association are conducting environmental cleanup activities on the pedestrian walkway in front of Mapo Elementary School in Seoul on the 19th. Provided by Korea Local Finance Association

The Finance Association is the only public interest corporation in Korea established to support sound fiscal management and development of local governments, with over 420 member organizations and institutions, including 243 local governments nationwide. Building on this activity, the Finance Association plans to strengthen cooperation with local public institutions and merchants' associations, and to continuously expand a social contribution model that encompasses environmental conservation, safety, and the revitalization of the local economy.

This content was produced with the assistance of AI translation services.