100 Years of Jukbangryeom Anchovy Tradition... Lotte Department Store Launches Premium Seafood Gift Sets

A Tradition Spanning Three Generations:
Collaboration with Artisan Kim Minsik
Rare Domestic Fish Jerky Also Offered as Premium Gift Sets

On September 22, Lotte Department Store announced that it will be selling a limited-edition gift set of jukbangryeom anchovies, produced in collaboration with artisan Kim Minsik, who has been making jukbangryeom anchovies for over 100 years across three generations. These anchovies have been specially planned as a designated producer gift (GIFT) exclusive to Lotte Department Store.

A model is introducing a dried anchovy gift set at the food hall on the basement first floor of Lotte Department Store Main Branch. Photo by Lotte Department Store

Jukbangryeom anchovies can only be caught in the Jijoek Strait in the southern sea of Korea, using a traditional bamboo trap fishing method called jukbangryeom. According to the company, the anchovies are processed by boiling and drying within 10 minutes of being caught, ensuring optimal freshness. This results in a clean, savory flavor without any fishy taste. The gift sets are limited to 100 units and are available in the following options: "Jukbangryeom Anchovy Geon (400,000 won)" and "Premium Jukbangryeom Anchovy Geon & Gon sets (500,000 won and 300,000 won)" respectively.

Due to a sharp decline in catch volume, domestically produced fish jerky, which has rapidly gained popularity as a premium product, has also been newly planned as a high-end gift set featuring the exclusive "Lepicerie Package" for the first time at Lotte Department Store. Representative sets include the "Lepicerie Fish Jerky & Meat Jerky Mixed 4 Types (100,000 won)" and the "Premium Fish Jerky Special Grade (150,000 won)."

Choi Hyeongmo, Head of the Food Division at Lotte Department Store, stated, "For this year's Chuseok, we have elevated our premium offerings by specially planning limited editions of artisan jukbangryeom anchovies with a 100-year tradition and rare domestically produced fish jerky. We will continue to discover products with rarity and uniqueness to further strengthen Lotte Department Store's competitiveness in premium gift sets."

This content was produced with the assistance of AI translation services.