Goyang City Successfully Hosts "Goyang Startup Pop-up Store" with Strong Citizen Participation

Exhibition and Experience of Products from 23 Outstanding Startups
Available Until September 21

Goyang Special City in Gyeonggi Province (Mayor Lee Donghwan) announced on September 19 that it held the "2025 Goyang Startup Pop-up Store" in collaboration with Starfield Goyang on September 18 to support market access for startups by connecting them with local citizens.

Lee Donghwan, mayor of Goyang Special City, and officials are cutting the tape at the "2025 Goyang Startup Pop-up Store," held in collaboration with Starfield Goyang on the 18th. Provided by Goyang Special City

The opening ceremony of the "2025 Goyang Startup Pop-up Store" began with an opening address by Lee Donghwan, mayor of Goyang Special City, followed by a congratulatory speech from Lee Changseung, Executive Director of Asset Management at Shinsegae Property, a tape-cutting ceremony, commemorative photos, and a tour of the store.

This event was organized to provide an opportunity for startups to showcase, promote, and sell their outstanding products directly to consumers at a large shopping mall, discover new startup items, and support networking through direct engagement with consumers.

The city set up the Central Atrium on the first floor of Starfield Goyang as a dedicated pop-up store, where products from 23 outstanding startups were exhibited and promoted from 10 a.m. to 10 p.m. The city also supported item research by experts and consumers.

In addition, a variety of citizen participation programs were offered, including hands-on experiences with company items, paper modeling, maker activities (3D pen), and caricatures, providing citizens with a more enjoyable and enriching experience.

During his opening address, Lee Donghwan, mayor of Goyang Special City, stated, "I hope this event will serve as a new opportunity for startups to receive direct feedback from customers, further develop their brands, and pioneer new sales channels."

Lee Donghwan, mayor of Goyang Special City, is examining products at the "2025 Goyang Startup Pop-up Store," held in collaboration with Starfield Goyang on the 18th. Provided by Goyang Special City

Bae Woongki, Director of Business Support, said, "In addition to the pop-up store and experience zone, various events such as surveys and a raffle for vouchers provided by Starfield Goyang are being held, so we hope to see active interest and participation from citizens."

Meanwhile, the "2025 Goyang Startup Pop-up Store," which supports new possibilities for startups, will be held at the Central Atrium of Starfield Goyang until September 21.

This content was produced with the assistance of AI translation services.