Waddle Showcases 'GPT-5 Hackathon' Winning Project at OpenAI Korea Opening Ceremony

by Kim Chulhyun

Published 17 Sep.2025 10:20(KST)

Proving Global Competitiveness as an Invited Company in the AI Service Sector

Waddle, an artificial intelligence (AI) startup, announced on the 17th that it was invited to the OpenAI Korea opening ceremony held on September 11 and demonstrated its winning project from the 'OpenAI GPT-5 Hackathon.'

Waddle was selected as one of three startups to operate a booth at the OpenAI Korea opening ceremony, participating as a company in the AI service sector. At the OpenAI Korea press conference held on the 10th, CSO Jason Kwon shared the news of Waddle's victory at the GPT-5 Hackathon, describing it as "an example that showcases Korea's human resources and creativity."

At the OpenAI Korea opening ceremony, Waddle CEO Ji Hyuk Park (second from the left) and CSO Yongwon Cho (second from the right) are operating the booth. Waddle

At the event, Waddle demonstrated its 'Oracle of Delphi for online stores,' developed during the OpenAI GPT-5 Hackathon. This system, based on GPT-5, creates digital clones of online store visitors and simulates sales strategies, offering performance prediction features for newly stocked products, special promotions, and coupons.

The core of this system is its ability to identify issues, develop strategies, predict outcomes through conversations with AI, and immediately apply these strategies to online stores with a single click. Waddle plans to gradually expand its features by integrating this system with its own AI shop assistant service, Gentoo, enabling revenue forecasting and tailored sales strategy recommendations for online stores.

Waddle demonstrated its technological competitiveness on the global stage by winning first place among 93 teams at the OpenAI GPT-5 Hackathon held in San Francisco, United States, in August.