"Authentic Taste of Japan"... Lotte GRS Opens 'Marugame Udon' at Jamsil Lotte World Mall

Authentic Sanuki Udon and Tempura Brand
Aiming to Expand to 35 Locations Within 5 Years

On September 16, Lotte GRS announced that it has opened the Japanese authentic Sanuki udon specialty brand "Marugame Udon" on the 5th floor of Lotte World Mall in Jamsil.

Marugame Udon is a global franchise brand specializing in Sanuki udon and tempura, operating more than 1,100 stores worldwide. To ensure the noodles are chewy and elastic, the dough is kneaded and aged fresh in-store every day, adhering to a strict policy of same-day production and same-day sales. The distinctive shape of the noodles, with rounded edges and a square cross-section, allows the broth to soak in well, resulting in a rich and deep flavor. In order to replicate the same taste as in Japan, staff received udon training in Japan, and a Marugame Udon trainer from Japan will manage the store in Korea for one month before and after the opening.

The menu includes udon, rice bowls, and tempura. Customers can enjoy a total of 10 types of udon, including the signature "Nikutama Udon" with beef bulgogi and soft-boiled egg, the "Green Chili Bukkake Udon" featuring the tingling heat of green chili, Korea-exclusive menu items, Chicken & Vegetable Udon, 2 types of rice bowls, and 7 types of tempura. The open kitchen inside the store will allow customers to watch the preparation process of udon and tempura.

On the 15th, at the opening ceremony of Marugame Udon in Lotte World Mall, Chawoo Chul, CEO of Lotte GRS, Toridoll Awata, Chairman, and Marugame Udon CEO Yamaguchi (from the third left) attended and conducted the opening cutting ceremony. Lotte GRS

Lotte GRS plans to expand Marugame Udon to 35 locations within the next five years, with plans to open stores in various formats such as department stores, shopping malls, and major commercial districts.

A Lotte GRS representative stated, "Marugame Udon is a brand that can deliver the authentic taste and experience of Sanuki udon to Korean customers, offering a new gourmet experience that everyone can enjoy. We plan to continue expanding our presence in the domestic dining market through ongoing store openings and to secure new growth drivers."

Meanwhile, at the store opening on the 15th, Chawoo Chul, CEO of Lotte GRS, Lee Jaeyong, Executive Director of New Business Division, Awata Toridoll, Chairman, and Yamaguchi, CEO of Marugame Udon, attended and held a ribbon-cutting ceremony.

This content was produced with the assistance of AI translation services.