Dongwon Group Unveils Second 'Talent Edition' of 'Answering the Need' Campaign

Capturing Core Values with the Theme "Is That Really Necessary!"
First Advertisement Released in May Surpasses 30 Million Views

Dongwon Group announced on September 15 that it has released the second advertisement, the 'Talent Edition,' of its brand slogan campaign 'Answering the Need,' which was launched in May.

Dongwon Group, Second Advertisement of the 'Answering the Need' Campaign ? 'Talent Edition'
Photo by Dongwon Group

This advertisement, themed 'Is That Really Necessary!', is a three-part series that embodies Dongwon Group's core values of 'Challenge, Creativity, and Togetherness.' It showcases moments when people might question necessity, but instead, they demonstrate the values of 'Challenge, Creativity, and Togetherness' without hesitation through various everyday episodes. The advertisement is available not only on TV but also through Dongwon Group's official YouTube channel, 'Dongwon TV,' among other platforms.

On May 19, Dongwon Group had previously released a TV commercial to introduce its brand slogan, 'Answering the Need.' The video visually illustrated the mechanism of a question mark (social need) transforming into an exclamation mark (Dongwon Group's response) alongside the group's diverse businesses. Within just over 40 days of its release, the video surpassed 30 million cumulative views on YouTube, attracting significant public attention.

A Dongwon Group representative stated, "We planned this TV advertisement to support the growth of the younger generation who will answer the needs of the world together with Dongwon Group," adding, "We will continue to carry out comprehensive campaign activities to promote the brand slogan 'Answering the Need' in the future."

This content was produced with the assistance of AI translation services.