OB Beer Cass Signs Official Partnership Agreement with Korea Football Association

Official Alcoholic Beverage Partner of the KFA for Six Years Until 2031
Planned Online and Offline Marketing Activities Linked to National Team Matches

OB Beer announced on September 15 that its flagship brand, Cass, has signed an official partnership agreement with the Korea Football Association (KFA).

Through this agreement, Cass will hold the status of official alcoholic beverage partner of the KFA for the next six years. Cass has secured the rights to use the KFA's intellectual property (IP) and collective portrait rights. Leveraging these rights, the brand plans to expand consumer engagement activities and football marketing, including fan events and limited-edition releases tied to upcoming major national team matches. Cass will kick off its full-scale "football marketing" activities starting with friendly matches against Brazil and Paraguay at Seoul World Cup Stadium in October.

(From left) Byungwook Jung, Executive Director of OB Beer, Hyeyeon Seo, Vice President of OB Beer, Yongsu Lee, Vice Chairman of the Korea Football Association, and Byungji Kim, Vice Chairman of the Korea Football Association, are taking a commemorative photo after the sponsorship agreement at the plaza in front of Seoul City Hall on the 12th. Photo by OB Beer

Cass has consistently strengthened its football marketing, focusing on the national football team and the FIFA World Cup. After becoming the first domestic beer brand to be selected as the official beer of the FIFA World Cup at the 2014 Brazil World Cup, Cass participated as an official sponsor for three consecutive tournaments. During the 2022 Qatar World Cup, Cass led fan culture through the launch of the "Number Cass Package" and "Cass Play Pub" activities. The brand will continue to connect with football fans worldwide as the official beer sponsor at the 2026 North and Central America World Cup next year.

This content was produced with the assistance of AI translation services.