[Today’s New Product] Premium Double Burger with Great Value at 3,980 Won

Emart24 Launches Double Beef Cheese Burger and Black Pepper Double Burger
Full-Process Collaboration with Shinsegae Food
Premium Domestic Beef Patties and Chef's Special Sauces Used

Emart24, a convenience store chain under the Shinsegae Group, announced on September 15 that it will launch two types of premium burgers-'Double Beef Cheeseburger' and 'Black Pepper Double Burger'-on September 17. These products were developed in collaboration with Shinsegae Food.

Two types of Emart24 premium burgers. Provided by Emart24

The new burgers are each priced at 3,980 won, making them about 10% cheaper than similar items offered by existing burger chains. Both products feature thick patties containing more than 64% domestically sourced beef, maximizing the flavor of grilled meat. Special barbecue and black pepper sauces, created by a chef-turned-developer at Shinsegae Food specifically for these burgers, are used in the recipes.

Emart24 participated in the three-month development process, working closely with Shinsegae Food from product concept to flavor and manufacturing. In response to the growing number of customers seeking premium burgers at convenience stores, the company plans to expand its lineup of premium burger products by upgrading ingredients such as patties and sauces and offering more generous fillings.

Lee Kyungmi, Emart24’s Fresh Food Team merchandiser, stated, "We will continue to collaborate with Shinsegae Food to introduce differentiated food options, so that customers can enjoy high-quality meals at reasonable prices."

This content was produced with the assistance of AI translation services.