Joint Marketing and 1 Billion KRW Support
Expanding the Eco-Friendly Mobility Market

On September 14, SK Gas announced that it had signed an exclusive marketing agreement with Renault Korea at its headquarters to ensure the successful launch and market expansion of the country's first LPG hybrid vehicle.


This agreement follows the memorandum of understanding signed on September 5 between the Korea LPG Association and Renault Korea for mass production of the vehicle, with SK Gas providing full financial support of 1 billion KRW.


Baek Heumjung, Head of Eco Energy Division at SK Gas (left), and Choi Sungkyu, Director of Renault Korea Research Center (right), are taking a commemorative photo after signing an exclusive marketing agreement for the successful launch of the country's first LPG hybrid vehicle. Provided by SK Gas

Baek Heumjung, Head of Eco Energy Division at SK Gas (left), and Choi Sungkyu, Director of Renault Korea Research Center (right), are taking a commemorative photo after signing an exclusive marketing agreement for the successful launch of the country's first LPG hybrid vehicle. Provided by SK Gas

View original image

Under the agreement, SK Gas, as a leading company in the LPG industry, will support the establishment of a mass production system, while Renault Korea will target the eco-friendly mobility market with a new model equipped with a next-generation LPDi engine.


The two companies will pursue various collaborations, including membership-based promotions, online and offline marketing, and the launch of co-branded credit cards. They will also work together on joint marketing initiatives and activities to enhance customer experience.



Baek Heumjung, Head of Eco Energy Division at SK Gas, stated, "This agreement marks a meaningful step in leading a paradigm shift in the LPG industry. We will strive to deliver new value to customers and promote mutual growth within the industry."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing