Large-Scale Character Festival to Be Held at Yongin Mir Stadium on the 27th and 28th

Yongin to Host "Korea JoaYong Festival" for Citizens' Day
Featuring Parade, Sports Star Autograph Sessions, Performances, and Competitions

A festival bringing together iconic characters from both domestic and international cities, as well as from the public and private sectors, will be held in Yongin, Gyeonggi Province.

On September 11, the Yongin city government announced that it will host the "2025 Korea JoaYong Festival" at Yongin Mir Stadium over two days, from September 27 to 28, to commemorate the 30th Yongin Citizens' Day this year.

This year’s festival, held under the theme "Korea United by Characters, Yongin Growing Through Culture," will be the nation’s first character festival to bring together a wide range of character content from across the country, including Yongin’s own mascot, JoaYong.

Seventeen organizations-including Yongin’s sister cities, public institutions, private companies, and local universities-will participate in the festival, presenting a total of 27 different characters.

During the festival, 15 domestic and international sister cities of Yongin will visit. A total of 83 representatives are expected from six international cities-Fullerton and Fairfax County in the United States, Kayseri in T?rkiye, Kumamoto in Japan, and the Embassy of Italy-as well as from nine domestic cities, including Hampyeong County in South Jeolla Province, Andong and Ulleung County in North Gyeongsang Province, Jeju City, Danyang and Goesan County in North Chungcheong Province, and Pohang in North Gyeongsang Province.

Alongside the festival, a variety of events will be held, including the Yongin Citizens' Day Commemoration Ceremony, the JoaYong Festival, the Yongin Cyber Science Festival, the Yongin Youth Festival, the Yongin Food Festa, and the Yongin Food Industry Expo.

On the first day of the festival, September 27, special events will include a one-point lesson by Lee Dongguk, head of strategy for Yongin FC (tentative), and autograph sessions with popular sports stars such as Park Seri, Lee Dongguk, and Woo Sanghyeok. In the afternoon, the Citizens’ Day Commemoration Ceremony, the city brand proclamation event, and celebratory performances will take place.

On the second day, various citizen participation programs will be held, including a random play dance, the JoaYong Friends OX Quiz, a JoaYong original musical, and a character mini parade.

During the festival, the "Yongin Cyber Science Festival" will also take place, offering experiences for children, teenagers, and families. Attendees can enjoy a variety of games and hands-on activities with artificial intelligence (AI), robots, drones, and virtual reality (VR).

In the "Yongin Youth Festival" zone, there will be youth participation games, youth policy promotion booths, photo zones, and programs utilizing the Youth LAB space.

At the "Yongin Food Festa," visitors can enjoy food experiences such as "Yongin Farmy JoaYong" made with local agricultural products, gimbap tasting, and making traditional snacks and injeolmi rice cakes.

The "Yongin Food Industry Expo," held in the outdoor area of Mir Stadium, will offer a variety of food options through food courts and food trucks.

Yongin Mayor Lee Sangil said, "We have prepared a diverse program to create a festival that can be enjoyed not only by Yongin citizens but also by visitors from other regions. I hope this festival will enhance Yongin’s city brand power and become an event enjoyed by people all across the country."

This content was produced with the assistance of AI translation services.