[Today’s New Product] Orion Launches Limited Edition Whale Snack and Choco Songi Featuring Old Hangul Designs

Collaboration with the National Hangeul Museum for Hangul Day
Showcasing the Beauty of Old Hangul Fonts Amid the Korean Culture Boom

Orion announced on the 11th that it has launched the "Hangul Day Limited Edition Whale Snack and Choco Songi," in collaboration with the National Hangeul Museum, to mark the 579th anniversary of Hangul Day.

This collaboration was planned to showcase the beauty of old Hangul fonts through Orion's popular products, Whale Snack and Choco Songi, amid the global Korean culture boom.

Orion Hangul Day Limited Edition Whale Snack and Choco Songi Product Images. [Photo by Orion]

The two Hangul Day limited edition products are characterized by the use of old Hangul fonts found in records of the Joseon royal family, which are housed at the National Hangeul Museum, applied to the product names. For Whale Snack, the square print style from "Worinseokbo," which contains King Sejong's 1459 annotated edition of Hunminjeongeum, was used to express the elegance of early Hangul. For Choco Songi, the graceful and soft handwriting of Princess Deokon-the last legitimate princess of the Joseon Dynasty, born to King Sunjo and Queen Sunwon-was applied, using her handwritten script from "Jagyeongjeongi" to capture the beauty of Hangul calligraphy.

Notably, both products feature Hangul names that are familiar to children and easy and fun for foreigners to pronounce, most harmoniously showcasing the charm and beauty of Hangul across time and space.

To commemorate the launch of the limited editions, a consumer event will also be held. By tagging a friend and leaving a comment about the new release on Orion’s official social media, participants will have a chance to win the Hangul Day Limited Edition Whale Snack and Choco Songi through a drawing.

An Orion representative stated, "We hope that Whale Snack and Choco Songi will help promote old Hangul, from its creation in the early Joseon period to handwritten calligraphy in the late Joseon era," and added, "We will continue to develop various collaborations that combine Korean culture with our globally recognized food products."

This content was produced with the assistance of AI translation services.