FSN Expands Vertical Platform Business Portfolio... "Driving Future Core Business"

FSN announced on September 11 that it is accelerating its growth by expanding the portfolio of its vertical platforms into categories such as sports and beauty. The platform business, which successfully turned a profit in the first half of this year, is expected to become FSN's core growth engine for the future through the expansion into various categories.

Recently, MyOnePick, the global fandom platform operated by FSN's subsidiary DooHub, collaborated with the 'Joah Pharmaceutical Pro Baseball Awards' to launch voting for 'Player of the Month' and 'Cheerleader of the Month.' Having started as a K-pop fandom platform, MyOnePick has expanded its influence across the entertainment industry and, through this collaboration, is now successfully entering the professional sports sector.

Interest in professional baseball has been steadily increasing, which is expected to be a major driver for MyOnePick's growth. According to the Korea Baseball Organization (KBO), in 2024, domestic professional baseball fan engagement increased by 17.3 percentage points online and 7.7 percentage points offline compared to the previous year. In the 2025 season, it is gaining such popularity that it is set to break the all-time record of 10 million spectators in the fewest games.

In addition to MyOnePick, FSN is also successfully operating key platforms focused on the life and healthcare category. In the case of 'CashPlay,' the company has introduced the 'Collect' tab by integrating Cauly's 'PointClick' feature, accelerating its transformation into a comprehensive app-tech platform.

Based on its experience and data in platform operations, FSN plans to continue expanding its platform business. To target the globally popular K-beauty sector, the company is in discussions for new collaborations with beauty-related platforms, and it aims to accelerate platform growth by linking these efforts with its own advertising, marketing, and branding businesses.

FSN's co-CEOs Seo Jeongkyo and Park Taesoon stated, "FSN's platform portfolio, which encompasses fandom, sports, beauty, and app-tech, is closely aligned with rapidly growing industries. Having demonstrated both growth potential and profitability by turning a profit in the first half of the year, we will actively pursue diversification of revenue models for each platform and foster the platform business as FSN's next-generation core growth axis."

This content was produced with the assistance of AI translation services.