Gyeonggi Province recently operated a group pavilion at 'IFA 2025,' Europe's largest home appliance exhibition held in Berlin, Germany, achieving a total of 235 export consultations worth 135 million dollars.


IFA, along with the Consumer Electronics Show (CES) in the United States and Mobile World Congress (MWC) in Spain, is one of the world's three major information and communication technology (ICT) exhibitions and the largest consumer technology fair in Europe.


This year's exhibition was held from the 5th to the 9th, and Gyeonggi Province operated its group pavilion within the Global Market Hall for three days from the 7th to the 9th. The province provided comprehensive support for participating companies, from exhibition preparation such as booth rental, transportation of exhibits, and provision of interpreters, to on-site operations.


Gyeonggi Province's group pavilion set up at the IFA exhibition hall held in Berlin, Germany from the 7th to the 9th. Overseas buyers visiting the group pavilion are talking with officials. Provided by Gyeonggi Province

Gyeonggi Province's group pavilion set up at the IFA exhibition hall held in Berlin, Germany from the 7th to the 9th. Overseas buyers visiting the group pavilion are talking with officials. Provided by Gyeonggi Province

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Eighteen participating companies from the province actively engaged in consultations with buyers from various countries, including Europe, the Middle East, and Asia, based on their advanced technologies such as artificial intelligence (AI)-based smart appliances, home care products, and AI solutions. In particular, buyers showed strong interest in the fields of smart appliances and related solutions utilizing AI technology.


During the exhibition, a total of 235 export consultations were conducted, of which 157 cases, worth 49 million dollars, are considered highly likely to result in contracts.



Park Kyungseo, Director of International Trade at Gyeonggi Province, stated, "IFA is a strategic exhibition for targeting the European ICT market and an important opportunity for companies in the province," adding, "We will continue to focus on enhancing global competitiveness through customized overseas marketing tailored to the needs of our companies."


This content was produced with the assistance of AI translation services.

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