S-OIL Unveils AI Short-Form Videos Showcasing ESG Values

On September 7, S-OIL announced that it had produced short-form videos based on generative artificial intelligence (AI) and released them on its official social networking service (SNS) channels. This new initiative transforms records of social contribution activities, which were previously shared mainly as photographs, into vivid videos, delivering the values of environment, social, and governance (ESG) in a more multidimensional way.

A scene from an AI short-form video embodying S-OIL's ESG values. S-OIL

Recently, S-OIL reconstructed photos from a volunteer event where 5,000 Hwangssogari fry were released by employees' families and university student Natural Monument Guardians into an AI-generated video, and released the storytelling video through the S-OIL YouTube channel. By producing short-form content based on AI, S-OIL was able to convey the significance of environmental protection activities more broadly-beyond what could be captured in photos alone.

Additionally, S-OIL created an AI video featuring messages from the message board at its headquarters and introduced it on the S-OIL Instagram account. By expanding the seasonal poetry and images, which have delivered hope and encouragement to local residents, from photographs of the headquarters message board into video content, S-OIL has further enhanced the impact and accessibility of these messages.

An S-OIL representative stated, "We plan to continue producing visually engaging video content using AI technology, so that we can deliver ESG values in a more approachable way."

This content was produced with the assistance of AI translation services.