Samil PwC Hosts PwC Customer and Market Team Strategy Meeting with Leaders from 20 Countries

APA Regional Leaders Gather in Seoul
Exploring Global Expansion Strategies for Korean Companies Amid Uncertainty

On September 5, Samil PwC announced that it had successfully held the "Asia-Pacific-Americas (APA) Regional Customer and Market Team Strategy Meeting" at its headquarters in Yongsan-gu, Seoul, on September 3 and 4.

On the 4th, at the headquarters in Yongsan-gu, Seoul, Kang Chanyoung, APA Customer and Market Division Leader (center of the front row), and attendees are taking a photo at the "Asia-Pacific-Americas (APA) Regional Customer and Market Team Strategy Meeting." Photo by Samil PwC

This meeting was organized to strengthen global customer services and explore overseas expansion strategies for Korean companies as part of the PwC global network, amid growing uncertainty in the global economy, supply chain restructuring, and escalating geopolitical risks. More than 30 customer and market division leaders from 20 countries across Asia and the Americas, including the United States, Brazil, Canada, Australia, Japan, and China, attended the event. In particular, with Stephen Kang of Samil PwC being appointed as the PwC APA Customer and Market Division Leader in July, strategic support for the global expansion of Korean companies is now in full swing.

The meeting featured presentations and Q&A sessions on Korea’s leading export industries, such as automobiles and semiconductors. Yongwook Jun, Partner at Samil PwC, Daniel Fertig, Partner, and Yonggyun Bum, PwC Global Semiconductor Division Leader (Partner), each gave presentations on the automotive and semiconductor sectors, discussing strategies for entering the North American, Central and South American, and Asia-Pacific markets. In addition, seminars and discussions were held on topics such as global trends in mergers and acquisitions (M&A) and the current state of the US and European markets.

Craig Stenberg, Senior Director of the Geopolitical Strategy Analysis Team at PwC US, who attended the event, commented, "While global geopolitical turmoil is intensifying, the Asia-Pacific region remains the most optimistic area both geopolitically and economically," adding, "This region is a market with ongoing growth and opportunities." Mike Thiessen, Head of Customer and Market at PwC US, also emphasized, "Even amid turmoil, global business continues to move toward new opportunities, and PwC is ready to seize them."

Stephen Kang, PwC APA Customer and Market Division Leader, stated, "This meeting was an important opportunity to inform global leaders about the current state of Korean industries and to provide more valuable services to our clients," adding, "Samil PwC will continue to actively provide strategic solutions to support the global expansion of Korean companies."

This content was produced with the assistance of AI translation services.