Ottogi's "High-Protein Cup Noodles" Surpass 1 Million Sales in Just One Month After Launch

Low-Calorie Option with Tofu Skin Noodles
Maintains Nutritional Value While Reducing Calorie Concerns

Ottogi announced on September 3 that its new product, "High-Protein Cup Noodles," which was launched in July, has surpassed 1 million units in cumulative sales in just about a month since its release.

The High-Protein Cup Noodles were developed to meet the growing consumer demand for "protein enhancement" and to align with the expanding healthy pleasure trend. By using tofu skin noodles, each serving contains 12 grams of protein, equivalent to two eggs, while maintaining the low-calorie advantage of the original Cup Noodles.

Previously, in December 2004, Ottogi launched the Cup Noodles brand for the first time in response to consumer demand for "low-calorie" options amid the spread of the well-being trend. Ottogi pioneered the low-calorie cup noodle market in Korea by using glass noodles made from mung bean and potato starch instead of wheat flour. Currently, the brand offers a portfolio of 20 products based on four main lineups: high-protein, signature glass noodles, Asian rice noodles, and traditional rice noodles.

An Ottogi representative stated, "Recently, consumers have been focusing on protein intake as much as calorie control in their diets, which led us to introduce the High-Protein Cup Noodles. We will continue to listen to our consumers, enhance our product competitiveness, and strive to become a Cup Noodles brand that achieves both consumer satisfaction and market growth."

This content was produced with the assistance of AI translation services.