Samjin Fish Cake Launches Premium and Value Gift Sets for Chuseok
Samjin Fish Cake (CEO Park Yongjun) announced on September 2 that, ahead of the 2025 Chuseok holiday, it has upgraded and launched its gift sets with renewed designs and improved compositions. The new products are aimed at actively targeting holiday gift demand by strengthening both the premium and value lines.
The premium line, which includes the 'Lee Geumbok Luxury Special' and 'Lee Geumbok Luxury Set', comes with a 25% discount coupon that can be used on the official Samjin Fish Cake online mall, offering additional benefits. Customers who purchase 20 sets or more in bulk by September 30 will also receive up to a 10% discount, depending on the purchase quantity.
The premium 'Lee Geumbok Luxury Set' consists of the finest fish cakes carefully selected by Lee Geumbok, the daughter-in-law of the founder of Samjin Fish Cake and a master artisan with over 30 years of experience in handmade fish cakes. The Special Set (approximately 3.7 kg) includes handmade seafood fish cakes such as abalone, scallop, shrimp, and octopus, as well as new products for snacks and side dishes, positioning it as a leading premium holiday gift set. The standard 'Lee Geumbok Luxury Set' (approximately 2.7 kg) also features luxury fish cake soup, spinach, bracken, leek-cabbage fish cakes, grilled corn cheese and potato butter fish cakes, and special sauces.
The Samjin Premium Set No. 1 and No. 2 are characterized by a harmonious blend of flavors, including zucchini shrimp fish cake, potato butter fish cake, corn fish cake, and onion pepper fish cake. Popular menu items such as Hot Spicy Pepper Roll, Strict Rice Cake Roll Fish Cake, and Whole Shrimp Roll are included, along with wasabi dipping sauce and fish cake hot pot sauce, allowing for immediate preparation without additional ingredients.
The value '1953 Set' No. 1 and No. 2 are composed of traditional fish cakes and sauces commemorating the founding year of Samjin Fish Cake in 1953. Set No. 1 includes Hongdan, One-Meal Fish Cake Soup, Vegetable Tongtong, and Seafood Square, offering generous portions at reasonable prices, while Set No. 2 adds bite-sized cheese fish cakes and Cheon Oranda, catering to a variety of tastes.
A Samjin Fish Cake representative stated, "By introducing holiday gift sets that combine both premium quality and value, we have expanded the range of choices for customers and prepared for convenient purchases both online and at direct stores nationwide. We expect the gift sets to sell out again this Chuseok."
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The representative also mentioned that the 2025 Chuseok gift sets can be ordered by phone or through the official online mall, and that quantities are limited and may sell out early.
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