A Runner-Up Finish Despite Adversity
Local Media Support Sparks Change for Daekyeong University Women's Soccer

The Daekyeong University women's soccer team in Gyeongsan, Gyeongbuk, has received a meaningful sponsorship.


Shim Hyunbo, head of the Daegu Gyeongbuk branch of the Korea Journalists Association, and Kwon Byunggun, secretary general, donated soccer balls worth 3.6 million won, giving support to the players' hard work.

A view of Daekyeong University in Gyeongsan City, Gyeongbuk.

A view of Daekyeong University in Gyeongsan City, Gyeongbuk.

View original image

This act goes beyond simple equipment support; it is highly symbolic as it marks an unprecedented move by the media industry to directly support the future of women's soccer in Korea.


The donation ceremony was attended by Head Coach Lee Minyoung, Coach Cho Jubin, and Trainer Byun Junseok, who encouraged the players. The players expressed their renewed determination, saying, "We will not forget our desire to play in a better environment."


◆ A Sense of Duty Learned in Timor-Leste ... "A Leader Who Does Not Blame the Environment"

Lee Minyoung, who leads the Daekyeong University women's soccer team, previously coached the Timor-Leste women's national team in 2018, achieving their first victory in an international competition. She said, "Back when we had to cut grass to make a field, I learned not to blame the environment," and added, "I want to pass on that spirit to my students."


Her coaching philosophy provides the Daekyeong University players with lessons that go beyond mere tactics.


◆ Dry Grass and Worn-Out Balls ... Yet the Miracle of a Runner-Up Finish

Despite poor training conditions, the Daekyeong University women's soccer team finished as runners-up at the 32nd Queen's Cup National Women's University Soccer Tournament last year and placed third in the university division at the Korea Women's Football Federation Championship this year.


One parent said, "Even with scraped knees and torn hands, they trained with smiles. That sweat was rewarded with a runner-up finish. This donation is another sign that their efforts have not been in vain and is a new source of hope."


◆ Empathetic Leadership of Female Coaches, a New Competitive Edge for Korean Women's Soccer

Coach Cho Jubin stated, "The strength of female coaches lies in empathy and communication with the players," adding, "That trust is translating into results." Female coaches, who act like older sisters off the field and as resolute leaders on the field, are presenting a new leadership model for women's soccer in Korea.

Shim Hyunbo, head of the Daegu Gyeongbuk branch of the Korea Journalists Association, and Kwon Byunggun, secretary general, donated soccer balls worth 3.6 million won.

Shim Hyunbo, head of the Daegu Gyeongbuk branch of the Korea Journalists Association, and Kwon Byunggun, secretary general, donated soccer balls worth 3.6 million won.

View original image

◆ Local University Sports, In Dire Need of Institutional Support

The story of the Daekyeong University women's soccer team reflects the structural realities faced by local university sports. Many university teams nationwide have been disbanded or are facing an existential crisis due to a lack of support, and female student athletes have even fewer career opportunities.


Experts point out, "Strengthening the university league is essential for expanding the base of women's soccer," and warn, "Without stable support for local universities, there are limits to discovering talent capable of joining the national team."


▲ Future Tasks: Training Facilities, Local Government Cooperation, and National System Improvements The Daekyeong University players still train on outdated fields. Local governments and universities need to work together to establish 'women-only soccer infrastructure.' ▲ Strengthening Cooperation with Local Governments and Companies Scholarships from local governments, equipment sponsorship from corporations, and ongoing support from regional soccer associations are necessary for 'sustainable growth' rather than just 'short-term success.' ▲ National Policy Support The Ministry of Culture, Sports and Tourism and the Korea Football Association need to provide institutional protection for women's soccer teams at local universities, expand support funds for national tournaments, and create programs that connect players to future career paths.



The sweat of the Daekyeong University women's soccer team reveals not just a runner-up trophy but also the structural challenges facing women's soccer in Korea. While this small donation from journalists is a spark of hope, it is ultimately up to institutions and society to turn that spark into a flame. The future of women's soccer will only truly blossom when a sustainable support system is added on top of a "spirit that does not blame the environment."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing