Hana Financial Group Holds Closing Ceremony for the 19th SMART Ambassadors

Serving as Communication Partners for the Young Generation through Domestic and Global Social Contribution and Diverse Group Promotions
1,060 SMART Ambassadors Nurtured Over 13 Years
Established as a Leading Extracurricular Program for University Students in the Financial Sector

On the 29th, SMART ambassadors are taking a commemorative photo at the closing ceremony of the 19th SMART Ambassadors held at Hana Financial Group Myeongdong Building. Hana Financial Group

Hana Financial Group announced on the 31st that it held the closing ceremony for the 19th SMART Ambassadors at its Myeongdong headquarters on the 29th.

The SMART Ambassadors program, launched by Hana Financial Group in 2012, is the first student ambassador initiative among financial groups. Up to the 19th class, a total of 1,060 university students have completed the program. This year, the program achieved a record-high competition rate of 33:1, solidifying its position as a leading extracurricular activity in the financial sector.

The 49 university students selected as the 19th SMART Ambassadors in July successfully served as a bridge between the group and the younger generation during their two-month term. Their missions included analyzing and experiencing the group’s major financial products, planning and producing promotional content in collaboration with the group’s sports teams, participating in social contribution activities linked to the group’s volunteer work, and proposing new business ideas.

The SMART Ambassadors generated creative ideas from a unique student perspective, receiving enthusiastic responses from professionals. They analyzed key financial products such as overseas stock-exclusive accounts, the Travelog Card, and My Home Pension, promoted group brands like Hana The Next, Hana The Easy, and Hana The SOHO, and proposed various ideas and new business plans, including financial AI utilization and sports marketing strategies.

Additionally, by participating in a variety of ESG and social contribution activities, the ambassadors contributed to spreading the group’s mission of “growing together and sharing happiness through finance” and fostering a culture of giving.

Notably, all members of the 19th SMART Ambassadors took part in the Hana Happy Class volunteer program in Vietnam, leading global sharing efforts for children in underprivileged and underdeveloped school regions. They planned and executed meaningful volunteer activities such as renovating poor classroom environments, providing art, music, and traditional education, facilitating K-POP cultural exchanges, and donating and installing educational PCs, thereby practicing inclusive global finance in action.

One student who attended the closing ceremony shared, “I was deeply impressed to witness Hana Financial Group practicing social responsibility beyond financial growth. Through my experience as a SMART Ambassador, I have learned responsibility, warmth, and the courage to change the world, and I hope to become someone who spreads positive influence in society.”

An official from the ESG Win-Win Finance Team at Hana Financial Group expressed gratitude and encouragement to the ambassadors, saying, “Despite the record-breaking heat this year, I commend the university students who successfully completed the 19th SMART Ambassadors program with passion and spirit. The activities of the SMART Ambassadors will serve as valuable nourishment for their growth as leaders of the next generation.”

With the closing ceremony, the 19th SMART Ambassadors have officially completed their activities. However, they will continue to share various updates about the group both online and offline, actively interact with previous classes, and participate continuously in the group’s ESG management initiatives.

This content was produced with the assistance of AI translation services.