Daesang Cheongjeongwon's 'LOWTAG' Surpasses 10 Billion Won in Sales in Just 100 Days

10 Products Launched in April
Establishing a Foothold in the Low-Sugar, Low-Calorie Market

Daesang Cheongjeongwon announced on the 26th that its 'Lowtag (LOWTAG)' product line has achieved cumulative sales of 10 billion won just over 100 days after its launch.

Daesang Cheongjeongwon Lowtag (LOWTAG) product line. Provided by Daesang

Earlier, in April, Daesang Cheongjeongwon introduced the 'LOWTAG' emblem, which allows consumers to intuitively recognize that the products meet the low or zero content labeling requirements for sugar and calories as set by the Ministry of Food and Drug Safety, in line with the growing lifestyle trend of prioritizing health, such as slow aging. In addition, the company quickly established a lineup of 10 products-including five types of sauces, two types of Hongcho vinegar, and three types of dressings-by utilizing 'allulose,' a domestically developed alternative sweetener, which has been well received by consumers.

The 10 LOWTAG products have been praised for delivering the same taste and quality as existing products. This has allowed Daesang Cheongjeongwon to maintain its existing sales while generating new demand among consumers concerned about sugar and calorie intake, leading to overall category sales growth.

The reason LOWTAG products are able to offer a high level of taste despite being low in sugar and calories lies in Daesang Cheongjeongwon's proprietary technology and differentiated expertise. In July 2023, Daesang established a production base at its starch syrup plant in Gunsan, North Jeolla Province, and has been using high-quality allulose-produced with its own enzyme technology rather than imported raw materials-as a key ingredient in its low-sugar products. The company has also introduced an 'electronic tongue device' to precisely analyze sweetness patterns and scientifically design the combination and content of various alternative sweeteners. As a result, Daesang Cheongjeongwon has achieved the best possible taste, indistinguishable from regular sauces without using sugar or fructose, thereby increasing consumer satisfaction.

Looking ahead, Daesang Cheongjeongwon plans to launch a 'low-sugar Ssamjang' first, followed by three new sauces-oyster sauce, sweet chili sauce, and pork cutlet sauce-next month. The company also intends to expand its product portfolio to include other frequently used sauces at home, such as mayonnaise, ketchup, honey mustard, and yangnyeom chicken sauce, as well as meat marinades, aiming to complete a total of 20 LOWTAG products within the year.

Go Bonggwan, head of the Convenient Sauce Team at Daesang, stated, "It appears that introducing LOWTAG products in categories with low-sugar demand, backed by Daesang Cheongjeongwon's proprietary alternative sweetener technology, has been effective. Going forward, we plan to expand LOWTAG beyond low-sugar to include low-sodium and low-fat health & wellness sauces, leading the way in providing healthy eating habits and enjoyable dining experiences."

This content was produced with the assistance of AI translation services.