Nissan Falls to 11th in Global Sales, Overtaken by BYD and Geely

First Drop Out of the Top 10 Since 2004
BYD and Geely Overtake Nissan for the First Time
Struggles Expected to Continue in the Second Half

Japan's Nissan Motor has fallen out of the global top 10 in sales rankings due to poor performance. With the launch of some new models delayed until next year or later, there are growing expectations that the company will continue to struggle in the second half of the year.

Yonhap News

On August 25, the Nihon Keizai Shimbun (Nikkei) reported, based on announcements from each company and data from market research firm MarkLines, that Nissan sold 1.61 million new vehicles worldwide in the first half of this year, down 6% from the same period last year, ranking 11th overall.

This is the lowest level in 16 years since the global financial crisis in 2009, when sales were 1.54 million units, and marks the first time since statistics have been kept in 2004 that Nissan has fallen out of the top 10.

During the same period, Chinese electric vehicle maker BYD sold 2.14 million units, up 33%, ranking 7th, while Zhejiang Geely Holding Group sold 1.93 million units, up 29%, taking 8th place. Both companies surpassed Nissan for the first time. Japan's Suzuki saw its sales decrease by 2% but still sold 1.63 million units, surpassing Nissan and ranking 10th.

Nikkei cited declining sales in the Chinese market and shrinking domestic demand in Japan as the main reasons for Nissan's poor performance. Nissan’s sales in Japan totaled 220,000 units, the lowest since 1993.

Nissan plans to launch a new electric vehicle, the Leaf, in Japan for the first time in eight years. However, as new models of major vehicle lines are scheduled for release only after next year, the newspaper predicted that sluggish sales are likely to continue in the second half of the year.

This content was produced with the assistance of AI translation services.