At Home Achieves Five Awards at the 2025 K-Design Award

Awards in Brand Identity, Package, and Product Design
"Achievement of Customer-Centric Design Management"

At Home, a home lifestyle solutions company, announced on August 20 that it had achieved five awards at the '2025 K-Design Award'.

At Home was honored with a total of five awards at this ceremony: ▲Minix brand identity renewal ▲Tom package design renewal ▲Minix dryer product design ▲Tom The Glow product design ▲At Home Welcome Spirit Box.

The K-Design Award, first launched in 2021, is one of the top three design awards in Asia. This year, 3,070 works from 23 countries around the world competed, and a panel of 37 global judges selected the winners by evaluating creative and outstanding designs.

First, Minix, which won the Grand Prize for its 'brand identity renewal', started as a mini appliance brand for small households and has evolved into a lifestyle brand that solves the problems of small spaces and enhances both space and quality of life. Through this renewal, the brand identity was newly defined as 'Miniful'. The brand was recognized for proposing a unique sense and perception that differentiates it from conventional appliance brands, and for solidifying Minix's distinctive brand identity.

Tom, a private aesthetic brand that helps reveal one’s natural beauty, was awarded the 'Gold Winner' in the package design category for the design excellence of its neat and iconic 4-step G-Peel program. Tom’s droplet-shaped ultrasonic device, 'The Glow', was also selected as a 'Winner' in the product design category. The Glow features a pearlescent body color and premium head material for a refined and luxurious design, while its convenient charging method and lightweight build enhance user convenience.

In addition, the soon-to-be-launched 'Minix Dryer' and 'Welcome Spirit Box' were selected as Gold Winner and Winner, respectively. In particular, the Welcome Spirit Box, created as a gift for At Home members, drew attention for its sophisticated incorporation of At Home’s core organizational culture, 'TDTF (Think Why, Do Fast, Team First, Finish with Impact)', into its design elements and details.

At Home has established a design lab to realize its customer-centric design strategy and actively reflects user feedback in product design. The company strives to deliver consistent brand value throughout the entire customer experience, from planning and design to production and after-sales service (A/S).

Nah Sehun, Chief Design Officer (CDO) of At Home, stated, "We were able to achieve five awards at the K-Design Award as a result of our user-centered design management, which satisfies customer needs and emotions," adding, "We will continue to add new value to our customers’ everyday lives through consistent and sophisticated design experiences."

This content was produced with the assistance of AI translation services.