Premium Ready Meal Brand Wholesome Week Proves the Power of High-Protein, Low-Sugar with Department Store Pop-Up Sellout

"We wanted to offer a new option for people who care about a healthy meal."

Jang Juhee, founder and CEO of Wholesome Week, experienced an enthusiastic response from customers last week when the high-protein ready-to-eat meal "Kong Noodle" in Truffle Cream and Toowoomba flavors sold out at the Shinsegae Department Store main branch pop-up store.

"There were long lines every lunchtime, and especially after tasting the samples, many customers purchased right away. The feedback that stood out the most was, 'It's so high in protein, but still delicious.'"

Jang previously worked as a UX designer at an IT company. Two years ago, she decided to quit her job due to chronic fatigue and declining health, setting a new goal of living a life that is healthy both physically and mentally. Convinced that "healthy eating habits are the starting point for improving quality of life," she launched Wholesome Week, a high-protein, low-sugar food brand that combines domestic ingredients with premium components.

The flagship product "Kong Noodle" is made mainly from soybeans grown in Yeongwol, Gangwon Province, and incorporates local ingredients such as traditional sauces and gondre (wild greens). Collaboration with chefs has further enhanced its quality. With a high-protein, low-sugar, and high-fiber formula, it can be prepared in under three minutes, making it ideal for busy modern consumers.

The Truffle Cream and Toowoomba flavors sold at this pop-up event capture the rich taste of pasta while containing only around 300 kcal and more than 18g of protein, achieving both "taste and nutrition."

Selling out at the department store pop-up means more than just strong sales. According to CEO Jang, "It's proof that customers resonate with Wholesome Week's vision of healthy gourmet food." In August, the company plans to gather more feedback through a product trial group, and in September, it is preparing for an official launch and entry into major online channels.

Jang dreams of building a brand that "grows together with the local community." While the brand is based on high-quality ingredients from Yeongwol, it goes beyond simply using local produce by incorporating regional stories into its products.

"Wholesome Week's goal is to help consumers establish sustainable eating habits every day through a healthy meal."

This content was produced with the assistance of AI translation services.