Coupang CPLB Launches "Win-Win Council" to Foster Mutual Growth with Small and Medium Partners

Strengthening Communication with Partners
to Fulfill Social Responsibilities and More

CPLB, the private brand (PB) subsidiary of Coupang, announced on the 19th that it has officially launched the "Coupang CPLB Win-Win Council," an initiative aimed at fostering mutual growth with small and medium-sized partner companies.

At the inauguration ceremony held at Coupang's Jamsil office in Songpa-gu, Seoul, appointment certificates were presented to the council's executive members, and attendees engaged in in-depth discussions on practical cooperation measures for mutual growth.

Prior to its launch, the council elected its inaugural executive team through a vote by 30 member companies. Geuntae Kim, CEO of Sungjin Chem Co., Ltd., was appointed as the first chairman. Soongwoo Lee, CEO of Haetsal Food System Co., Ltd., was named vice chairman. Shinyoung Kang, CEO of Nol-E-Ter Company Co., Ltd., and Yoonkyung Han, CEO of Daehan Food Co., Ltd., will jointly serve as secretaries general.

The newly launched council consists of 30 outstanding small and medium manufacturers that have jointly planned and produced PB products with CPLB. These companies are located nationwide, including the Seoul metropolitan area, Gyeongsang region, Gangwon region, Chungcheong region, Jeolla region, and Jeju. The council will serve as a key communication channel between CPLB and its partners, undertaking tasks such as sharing vision and achievements and fulfilling social responsibilities together.

Going forward, CPLB plans to work closely with the council through regular communication to address a wide range of PB industry challenges, including product planning, quality control, logistics, and ESG. The company also aims to discover and nurture promising regional small and medium manufacturers and lay the foundation for global expansion of PB products, thereby strengthening the industry's long-term competitiveness.

Kyungsoo Jeon, CEO of CPLB, stated, "The price competitiveness and quality of PB products are based on close cooperation between CPLB and small and medium manufacturers. Through the CPLB Win-Win Council, we will further expand the ecosystem for sustainable mutual growth with our PB product partner companies."

As of last year, CPLB had partnerships with approximately 630 companies, a fourfold increase compared to around 160 in 2019. The number of employees has also steadily increased, reaching about 27,000 as of early this year.

Meanwhile, CPLB participated in the "2025 Digital Distribution and Logistics Expo" hosted by the Ministry of Trade, Industry and Energy this year, supporting dedicated promotional booths for 30 small and medium partner companies. The company also hosted the "CPLB 2025 Win-Win Awards," selecting outstanding manufacturers and creating opportunities for shared growth.

This content was produced with the assistance of AI translation services.